Item: Litmus
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

My team handles outbound communication, and emails are a large part of that. We have an in-house tool that creates and sends emails, and we use Litmus to view the emails in a variety of email clients. We need a quick and dependable view into how the emails we have created will look on email clients that no one on our team has access to.

Pros and Cons

Selection of a variety of email clients.
We are charged by preview, so I can initially limit preview to the few clients that typically give me problems.
It is easy to paste the email source into the tool.

It would be amazing if I could interact with the email previews (clicking buttons, for example).
My team has come across a bug when the email preview showed inconsistent results for a given email client.

Return on Investment

Visibility into what emails look like on email clients that I do not have access to (esp MS Outlook on Windows).

Litmus Integrations

I have not used this feature.

Marketing Strategy

I do not use metrics associated with Litmus. I only use it to preview messages in a variety of email clients.

Collaboration with Litmus

We have not used these features. We typically do most of our work in our in-house tools, and just use Litmus as final Quality Assurance on how the email looks in other email clients.

Key Insights

Do you think Litmus delivers good value for the price?

Yes

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

Yes

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Other Software Used

Jira Software

Likelihood to Recommend

When I am sending an email to a lot of different people, I want to know that the email looks good not only in my inbox, but also in theirs. Since they may have different email clients from me, I need to know that it will look good for them as well. For example, we run into trouble with Microsoft Outlook on Windows quite often, and we need to know that even if the email doesn't look perfect there, it at least looks good. The scenario where I use Litmus is when I am sending an email to many customers and want to confirm how it looks in a variety of email clients.

I just compare how emails look in different clients, and Litmus works well for me.

Overall Satisfaction with Litmus