Litmus is a Key Tool in our Email Communication Process
January 06, 2023
Litmus is a Key Tool in our Email Communication Process
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
Litmus is used by our team primarily to QA marketing emails - an array of tests are generated to validate rendering and other QA criteria. Stakeholders are then provided Litmus links to review and approve email communications. This process also provides us historical backup of what was generated/tested.
- validation/QA/analysis
- Review/approval process
- Extending the 30 days expiration on proofs.
- Centralized location for test proofs, accessible to current and future team members
- Saves the team time and helps to manage large volumes of tests
We'll be exploring this benefit
Currently, this analysis is used primarily by the marketing operations team.
All Litmus proofs are generated and shared in a team project chat. Litmus' commenting functionality centralizes all comments/changes and keeps everything organized.
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
Yes
Did implementation of Litmus go as expected?
Yes
Would you buy Litmus again?
Yes