Litmus is essential for our marketing org
January 06, 2023

Litmus is essential for our marketing org

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

Litmus makes organizing and approving our marketing emails SO easy. It's efficient, easy-to-use, and a critical step in our creative process. Commenting and engaging with other team members directly in the email is super helpful.

Pros

  • Email proofing
  • Email building
  • Data

Cons

  • No complaints
  • Better A/B testing
  • Better safeguards for approvals/errors
  • performance metrics
Litmus integrates well with Pardot and allows us to get performance metrics that we couldn't get with Pardot alone. Proofs and approvals are the biggest benefit.
It's been a game changer for our marketing automation specialist when it comes to efficiency and insights.
This is our favorite capability with Litmus. It makes commenting, sharing, and status updates so much easier and more transparent. Our process is airtight now.
N/A

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

Yes

Did implementation of Litmus from Validity go as expected?

Yes

Would you buy Litmus from Validity again?

Yes

Litmus is great for companies who send a large volume of marketing emails with several people in the approval process

Litmus from Validity Feature Ratings

Email & Online Marketing
10.0
Ability to test dynamic content
10
Mobile optimization
10
Email deliverability reporting
10
Reporting & Analytics
8.0
Standard reports
10
Custom reports
6
Pre-Send Testing
10.0
URL Validation
10
Link Tracking
10
Spam Testing
10
Email Previews
10

Comments

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