Litmus has helped us streamline!
Overall Satisfaction with Litmus
We use Litmus to share proofs of our emails with internal stakeholders prior to sending the emails out to our audience. We were facing an issue with our marketing automation platform where sending email proofs was a convoluted & time consuming process. Litmus solved for this by streamlining this making it quick and easy to provide feedback on an email. Litmus also solved a formatting issue we were experiencing where our emails looked different to each consumer based on what type of device/browser they were using - Litmus helped standardize this so every consumer got the same experience.
Pros
- easy email approval/feedback
- formatting emails
- can easily upload style guides to make email build fast and easy
Cons
- feels like a tool we have to have not necessarily a tool we want
- would like to see more functionality for cost
- email insights could be better
- time saved not needing to manually test emails
- shorter email review cycles
We have not been able to benefit from successfully integrating Litmus into our MA platform.
We have not used this that I know of! But that doesn't mean it isn't there or that it doesn't work well - only that we have not gone this route! I am interested to see what reporting capabilities it has and will be following up with my team about this.
Litmus makes it really easy to comment on different sections of the email, so multiple people can be reviewing it at one time and you can see their comments appear. It helps to reduce any back and forth through email that can easily get looked over or lost. Overall reduces the time is takes to review an email and get it out the door!
I was not involved in the evaluation, however we just resigned our contract with them so Litmus has been working really well for our organization!
Do you think Litmus delivers good value for the price?
Not sure
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Litmus go as expected?
Yes
Would you buy Litmus again?
Yes
Comments
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