Litmus has helped us streamline!
January 06, 2023

Litmus has helped us streamline!

Charlotte Woodward Robertson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus to share proofs of our emails with internal stakeholders prior to sending the emails out to our audience. We were facing an issue with our marketing automation platform where sending email proofs was a convoluted & time consuming process. Litmus solved for this by streamlining this making it quick and easy to provide feedback on an email. Litmus also solved a formatting issue we were experiencing where our emails looked different to each consumer based on what type of device/browser they were using - Litmus helped standardize this so every consumer got the same experience.
  • easy email approval/feedback
  • formatting emails
  • can easily upload style guides to make email build fast and easy
  • feels like a tool we have to have not necessarily a tool we want
  • would like to see more functionality for cost
  • email insights could be better
  • time saved not needing to manually test emails
  • shorter email review cycles
We have not been able to benefit from successfully integrating Litmus into our MA platform.
We have not used this that I know of! But that doesn't mean it isn't there or that it doesn't work well - only that we have not gone this route! I am interested to see what reporting capabilities it has and will be following up with my team about this.
Litmus makes it really easy to comment on different sections of the email, so multiple people can be reviewing it at one time and you can see their comments appear. It helps to reduce any back and forth through email that can easily get looked over or lost. Overall reduces the time is takes to review an email and get it out the door!
I was not involved in the evaluation, however we just resigned our contract with them so Litmus has been working really well for our organization!

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

Yes

Would you buy Litmus again?

Yes

Asana, Pardot, Google Hangouts (Classic)
For what Litmus is, and how we use it, it works extremely well. However, if we could do this in our marketing automation platform we would. Helps us with standardizing the format across the board, no matter what kind of device our consumer is using, and it helps streamline getting feedback on emails. We still have to take the email out of Litmus, convert it to an html file, and then rebuild the email in our marketing automation platform to send it.

Litmus Feature Ratings

Ability to test dynamic content
Not Rated
Mobile optimization
10
Email deliverability reporting
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
URL Validation
10
Link Tracking
10
Spam Testing
Not Rated
Email Previews
10