Item: Litmus
Rating: 9
Author: Verified User

Overall Satisfaction with Litmus

Use Cases and Deployment Scope

Litmus is a great one-stop shop for reviewing our eDMs. Being able to preview email clients, collect feedback and maintain an audit trail all in one platform makes the process of building emails very seamless.

Pros and Cons

Pros

Easy to collaborate with team members and stakeholders for review
Proof feature is easy to navigate
Email previews are compehensive with a wide selection of clients

Cons

It would be good to control/consolidate notifications that are received when reviewers leave feedback in the proof. At the moment, I get one email per comment which can often spam my inbox at any one time. It's also not necessary because I typically view the comments in context rather than via email. But knowing when rhe reviewer is done reviewing a version would be useful.
At the moment, the shareable links to the Email Clients and the Proof are separate. Generally a reviewer would view both, so I would prefer if the links were consolidated into one and give access to both tabs.
Analytics - some of the info isn't clear, such as what Webmail is and why it's separates from mobile/desktop. When looking at the stats on Email Clients, there are also double ups on clients and it's not easy to understand what these are - is one for Web version vs Desktop? Also, is there an opportunity to get dark mode stats for all clients, not just Apple?

Return on Investment

Time saved on not having to manually send test emails

Litmus Integrations

Adobe Marketo Engage

Pretty useful to facilitate the review process in one platform.

Marketing Strategy

Litmus metrics such as email clients, dark mdoe and reading environment are quite useful, whereas open/click rates are generally collected via our Marketing Automation software.

Collaboration with Litmus

We no longer have to collect feedback via back-and-forth emails, where it's often out of context and less efficient as opposed on being able to drop comments alongside the creative.

Key Insights

Do you think Litmus delivers good value for the price?

Not sure

Are you happy with Litmus's feature set?

Yes

Did Litmus live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Litmus go as expected?

I wasn't involved with the implementation phase

Would you buy Litmus again?

Yes

Other Software Used

Adobe Marketo Engage, Jira Software, Atlassian Confluence

Likelihood to Recommend

Litmus is especially useful for enabling the review process via its Email Previews and Proof features which are very easy to share with stakeholders

I think the Builder feature isn't as essential, as most companies will use a third party marketing automation tool to build their emails.

Litmus Feature Ratings

Comments

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One-stop-shop for reviewing eDMs