One-stop-shop for reviewing eDMs
April 19, 2023
One-stop-shop for reviewing eDMs
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
Litmus is a great one-stop shop for reviewing our eDMs. Being able to preview email clients, collect feedback and maintain an audit trail all in one platform makes the process of building emails very seamless.
- Easy to collaborate with team members and stakeholders for review
- Proof feature is easy to navigate
- Email previews are compehensive with a wide selection of clients
- It would be good to control/consolidate notifications that are received when reviewers leave feedback in the proof. At the moment, I get one email per comment which can often spam my inbox at any one time. It's also not necessary because I typically view the comments in context rather than via email. But knowing when rhe reviewer is done reviewing a version would be useful.
- At the moment, the shareable links to the Email Clients and the Proof are separate. Generally a reviewer would view both, so I would prefer if the links were consolidated into one and give access to both tabs.
- Analytics - some of the info isn't clear, such as what Webmail is and why it's separates from mobile/desktop. When looking at the stats on Email Clients, there are also double ups on clients and it's not easy to understand what these are - is one for Web version vs Desktop? Also, is there an opportunity to get dark mode stats for all clients, not just Apple?
- Time saved on not having to manually send test emails
Pretty useful to facilitate the review process in one platform.
Litmus metrics such as email clients, dark mdoe and reading environment are quite useful, whereas open/click rates are generally collected via our Marketing Automation software.
We no longer have to collect feedback via back-and-forth emails, where it's often out of context and less efficient as opposed on being able to drop comments alongside the creative.
Do you think Litmus delivers good value for the price?
Not sure
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Litmus go as expected?
I wasn't involved with the implementation phase
Would you buy Litmus again?
Yes