Excellent for Inbox Testing, QA, improving sendability and engagement data tracking
February 18, 2025

Excellent for Inbox Testing, QA, improving sendability and engagement data tracking

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Litmus

We use Litmus as our inbox tester & for setting up our sends for optimal deliverability, ADA compliance as well as to gather user engagement data. We've used Litmus for 6 years now, and as we have continued to expand our volume of sends , Litmus has continued to provide more viability for our sends along with our needs to discover and address any QA related issues prior to sending.

Pros

  • QA Pre-send Testing
  • User engagement tracking
  • Robust community support
  • Improving sendability

Cons

  • Continue to expand content personalization features
  • Improved QA through Litmus elevates the visual and functional quality of our sends
  • Engagement data lends qualitative insight and depth to send data
  • Continued expansion of personalized content inclusions improve user engagement
We've benefited tremendously from pretesting any of our sends before moving them into our ESP for test sending. Though it doesn't cover every issue, on average, inbox sim testing prior to conducting actual live pretesting tends to eliminate the vast majority of formatting issues and errors across our user's email clients. For that point alone, it's life saver for any organization that builds custom sends externally from their ESP.
CTR, opens and conversion data is paramount to any organization utilizing inbound marketing, but user engagement is really the secret sauce to the any data gathered through your ESP. With user privacy standards, it can be difficult to gather where and how long users are interacting with your sends, but Litmus classifies that data to give your organization a better sense of the impact beyond the top-line data.
We've used sentiment trackers in limited circumstances, primarily because we haven't had as much of an opportunity to use them based on the limitations of our campaign channels. We are currently planning to expand into specific user engagement campaigns in the near future.

Do you think Litmus from Validity delivers good value for the price?

Yes

Are you happy with Litmus from Validity's feature set?

Yes

Did Litmus from Validity live up to sales and marketing promises?

Yes

Did implementation of Litmus from Validity go as expected?

Yes

Would you buy Litmus from Validity again?

Yes

It's not difficult to suggest Litmus for any organization that has invested in email marketing. Initially, we started using Litmus when we were hand-coding eblasts, but even with the advancement of blast builders, you still run into issues with formatting and sendability issues that your ESP may likely miss in testing. Litmus continually adds new inbox clients for this purpose and easily connects with many of the major ESPs for easy export when you're done. Add to that, Litmus's user engagement data is a perfect overlay for any data that your ESP records.

Litmus from Validity Feature Ratings

Email & Online Marketing
8.8
WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
8
Mobile optimization
10
Email deliverability reporting
9
Reporting & Analytics
9.5
Standard reports
9
Custom reports
10
Pre-Send Testing
10.0
URL Validation
10
Spam Testing
10
Email Previews
10

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