Looker delivers basic BI reporting for a great price (free!)
August 29, 2024

Looker delivers basic BI reporting for a great price (free!)

Lee L Kennedy | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

We use Looker to visualize and display some of our business performance data. It covers the marketing campaigns, website performance, and revenue generation for our online ecommerce store. We are not able to report on every departmental metric due to limitations in data access, but for the advertising campaigns and web performance, it works fine.

Pros

  • Price. It's free, which is great for organizations big and small.
  • Visuals. Familiar charts and graphs allow for relatable information.
  • Setup. Relatively straightforward integration, especially with Google products.

Cons

  • Integrations. There are some default integrations but more would be nice.
  • Error messaging. When something breaks, there's often little to no information about what to do to fix it.
  • Speed. If you have a couple data integrations set up, your dashboard will typically take several minutes to load.
  • Looker has been a much more customizable reporting solution for what we've used in the past, giving us more detailed insight into our performance.
  • As it's free, the ROI has been positive as it's only been man hours invested.
  • We're now able to look at a few metrics both on a MTD by day level and a YTD by week level.
Tableau did not have the customization that we were told it had, and it was expensive. Domo looks promising, but is also expensive so we haven't purchased it (we may in the future). Google Sheets was very basic and did fine for what it was, but we needed something a bit more robust.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

For a low cost data visualization tool that has some basic integrations and a somewhat flexible platform, Looker works very well for our needs. If tracking your online marketing campaigns if especially important and you want to spin up something quickly, it does the job. If you have larger, higher level company goals in mind, it might not be enough to get what you need.

Looker Feature Ratings

Pixel Perfect reports
4
Customizable dashboards
7
Report Formatting Templates
Not Rated
Drill-down analysis
Not Rated
Formatting capabilities
4
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
5
Publish to Web
5
Publish to PDF
5
Report Versioning
Not Rated
Report Delivery Scheduling
5
Pre-built visualization formats (heatmaps, scatter plots etc.)
4
Location Analytics / Geographic Visualization
Not Rated
Multi-User Support (named login)
Not Rated
Role-Based Security Model
Not Rated
Multiple Access Permission Levels (Create, Read, Delete)
5
Report-Level Access Control
Not Rated
Responsive Design for Web Access
5
Dashboard / Report / Visualization Interactivity on Mobile
5

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