Great budget-friendly option for reporting
July 29, 2025

Great budget-friendly option for reporting

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

I work as the head of data and marketing campaigns in a B2B marketing agency. We are agnostic, so we use whichever tools suit the client best or what they prefer. I have a client which uses Looker studio for there reporting for a large company which has many countries.

Pros

  • Filters for regions and countries
  • Easy to use interface
  • Quite a few integrations

Cons

  • It is really slow
  • It can lag and not save updates
  • It is limited in integrations outside of the Google universe
  • This has improved the regional level of reporting per team
  • This has allowed of more time to be spent on campaigns as opposed to reporting
  • This has allowed for the reporting team to bring in agencies to the systems with ease which reduces red tape barriers
I prefer Agency Analytics as it has a lot more agnostic integration options and is much speedier but does come at a cost. I would recommend this over Looker studio for sure. It has great templates to use too and allows for more customisation and racing benchmarks which is a great feature.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

No

I think Looker is very well suited to smaller two mid size businesses which do not have the budget or access to other technology. It can allow for automated reports which are handy and offers a lot for free. It also allows you to pull in a lot go the Google stack into one dashboard which is great for stakeholders or if managers are short on time. There are templates as well which are great.

Looker Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
6.3
Pixel Perfect reports
5
Customizable dashboards
8
Report Formatting Templates
6
4.5
Drill-down analysis
3
Formatting capabilities
3
Integration with R or other statistical packages
2
Report sharing and collaboration
10
6.3
Publish to Web
7
Publish to PDF
6
Report Versioning
2
Report Delivery Scheduling
10
8.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
8
Location Analytics / Geographic Visualization
8
4.8
Multi-User Support (named login)
6
Role-Based Security Model
3
Multiple Access Permission Levels (Create, Read, Delete)
4
Report-Level Access Control
6
4.0
Responsive Design for Web Access
4
Dashboard / Report / Visualization Interactivity on Mobile
4
Application Program Interfaces (APIs) / Embedding ()
Not Rated

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