Lusha is the ace in salespeople's sleeves that provides them with the edge to close more deals!
June 04, 2021

Lusha is the ace in salespeople's sleeves that provides them with the edge to close more deals!

Tanish Pruthi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Lusha

Lusha is being used in both the marketing and sales team separately. In Marketing, whenever a prospect forgets or intentionally doesn't share their contact details like a phone number or email address, we use Lusha to find the same. In sales, it is used for outbound prospecting, wherein using the relevant filters, we populate the list of contacts that our sales team should attack.
  • Lusha's accuracy of finding the correct contact details is too high to doubt. We never have to get the email addresses that we got through Lusha checked by a third party agency to weed out the junk ones.
  • Instead of copy-pasting each time, Its integration allows you to sync contacts to CRMs quickly. Because of this, you can better keep track of the lead's progress on your CRM instead of playing with offline excel sheets. Even a non-tech person can integrate using their modular-based approach.
  • Its prospecting tool allows you to narrow down people who are more likely to buy your product. Instead of using the LinkedIn search bar every time, you can quickly populate lists that will react better to your sales pitches.
  • I understand that the tool is not 100% effective. Still, when it does inadvertently provide a wrong phone number or email address, it should have a mechanism to realize that it provided erroneous information and rectify its mistake by providing new details or credit back the wasted points.
  • Its database is limited to LinkedIn, and thus if the person whose details you want to fetch is not on LinkedIn, you are mostly out of luck.
  • As there's still a relatively new service with fewer employees, its support is not prompt, and the turnaround times for a ticket can be quite long.
  • Instead of having to Google search contact details and going through countless futile pages, Lusha saves time and energy by providing relevant information instantly via their extension.
  • This point is a drawback of my previous point. Salespeople sometimes become so dependent on Lusha that if they don't find the relevant information through it, instead of taking the longer route of searching details on Google, they become lazy and give up on the prospect altogether.
  • CRM integration allows us to automatically send contacts to CRM where they can be tracked better. Lusha's dashboard can't store all kinds of contact activities and add custom details.
LinkedIn Sales Navigator is a beast of its own, undoubtedly, and has much more features than Lusha. But what pivoted us towards Lusha was its unbelievable ease of use and its intuitive interface. Also, we didn't want to use the extra features that LinkedIn Sales Navigator provided for the additional cost.
I don't think that Lusha has a reports feature per se, but we use the bulk export feature after applying the relevant filters in their prospecting tool. Sometimes we use the excel file feature, but mainly we export these contacts to our HubSpot, which is our desired CRM. But the limitation is that you can only get a maximum of 150 contacts in one go.

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Lusha is best for salespeople who spend most of their time prospecting for cold reach outs, both through Lusha's prospecting tool or even if you want to find contacts details of a pre-populated list that was maybe handed over to you by your organization to target. However, it's not the best for dedicated marketing teams who want to create comprehensive datasets, as Lusha doesn't provide that many data points.

Lusha Feature Ratings

Contact information
Company information
Industry information
Lead qualification process
Salesforce integration
Automatic data refresh