Best for Small Organizations
Maile Kaulukukui | TrustRadius Reviewer
May 16, 2013

Best for Small Organizations

Score 6 out of 10
Vetted Review
Verified User
Review Source

Software Version

Forever Free

Overall Satisfaction

  • The WYSIWYG editor is very easy to use. For those with little to no html coding experience, you can set up professional emails and templates fairly fast.
  • White listing - Because our lists had not been marketed to in some time, there was a higher bounce rate than we had initially expected. Mailchimp then flagged our account as a potential SPAM account, shutting down a campaign entirely. When I tried to explain that this initial mailing would have a higher bounce rate because of the lists' age, the customer service team was unbending in shutting down our account. I moved my team onto to Manticore shortly thereafter.
  • Ongoing communication follow up with leads, with hopes to convert lead to a customer
I found it hard to clean my old lists (permissions were gathered) without creating higher bounce rates. I didn't want to keep having my account suspended, then re-opened again and again to do this initial clean up.

Product Usage

Evaluation and Selection

Internal module, linked with website.
VerticalResponse was the other option evaluated. I chose Mailchimp because another division of our company was using it. Also, it was very easy to set up and launch campaigns, so for our initial test with using HTML campaigns, it was quick to set up.

Implementation

Very easy to get started, you basically sign up for a forever free account and upload your first list, then create your email and you are ready to go.

Training

This product is extremely easy to learn to use on your own and their blog is very helpful for tips.

Support

Most of support was done via email - When my account was locked, I found it hard to get a contact number for Mailchimp and their email response was fairly slow.