Mailchimp is awesome
August 01, 2016
Mailchimp is awesome
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with MailChimp
We're a small business so we use Mailchimp as our main marketing outreach platform. We have a monthly newsletter that includes a curation of our content and we automate some basic things, like a welcome email to new subscribers.
Mailchimp allows us to connect with thousands of people that we otherwise wouldn't have time to reach.
Mailchimp also enables us to quickly segment our subscribers and saves a lot of time that would otherwise be spent in the CRM.
Mailchimp allows us to connect with thousands of people that we otherwise wouldn't have time to reach.
Mailchimp also enables us to quickly segment our subscribers and saves a lot of time that would otherwise be spent in the CRM.
Pros
- Automations are easy to set up, write, implement and maintain. Mailchimp have detailed guides if you're getting started and the UI is really simple and clean.
- Maintaining your subscriber list is super easy, with advanced segmentation and integrations with most CRMs and a Zapier integration - connecting you with hundreds of apps. This means you can pretty much automate anything if you can identify what would save time!
- It's worth mentioning, you can save time by bookmarking your most frequently used features, as they all have their own URLs (e.g. Group view for a certain list). I can run through our email marketing KPIs in minutes because of this.
- It's so easy to get started, set up your signup forms, embed a form on your site and use the pre-built template. You can create and send a decent-looking newsletter from scratch in under an hour!
- Knowing Mailchimp well gives a real advantage when you want to actually make something look great. Thankfully, they have an incredibly detailed knowledge base, and if your particular question isn't covered, they've got live chat support. Customer support is top notch.
Cons
- There's a lack of 'shortcuts' that could help you get to your most frequently used features. I bookmark everything in my browser which helps, but it's not ideal.
- The frontend designer is really good, but sometimes bugs out when you're trying to change the width of the editing window - I have to hover my mouse over it really slowly to resize it sometimes. Also, spaces easily get replaced with nsbp; in the HTML, meaning gaps in your paragraphs if gone unchecked - I always have to comb through the HTML to get rid of these.
- You can't view the growth of groups within a list - meaning if you have one list for your entire company's efforts, you can't track the individual growth over time of each area that people can subscribe to, without exporting all your data and doing it in a spreadsheet app.
- Mailchimp has helped us reach more people than ever - the up-take of our downloadable resources has increased 200% since we started really paying attention to our email marketing.
- We're still figuring out how to best measure the impact of our email marketing, but even with an ancient website that we can't even track conversions with, we're noticing a significant impact on our website browsing sessions and downloads.
10,000 to 25,000
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