User-Friendly MailChimp
July 19, 2018

User-Friendly MailChimp

Megan Sullivan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

MailChimp is used to set up and execute our Email Marketing Campaigns. It is used by our Marketing Department and allows for another customer touch point.

Pros

  • The system is very to learn therefore you can get up and running quickly.
  • It provides easy setup of campaigns.
  • It allows for basic metrics on how your campaigns perform.

Cons

  • It would be great if you could set up campaigns for multiple locations as one campaign instead of individual campaigns.
  • Allowed for promotion of special events.
  • Acted as another consumer touch point.
I prefer MailChimp over Constant Contact. The set up of emails is easier and it is more user-friendly.
25,000 to 100,000
B2C
MailChimp is a well suited for small businesses as a way to kick off your Email Marketing Program.

Intuit Mailchimp Feature Ratings

8.5
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
Not Rated
Platform & Infrastructure ()
Not Rated

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