Awesome tool to communicate with your customers electronically.
September 10, 2018

Awesome tool to communicate with your customers electronically.

Shashank Chaturvedi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailChimp

My organization deals into Real Estate. And we usually require newsletters and promotional contents to inform our clients about the ongoing situation in Real Estate market. So we use this tool to send newsletters and promotional contents to our clients. This tool is quite good in this so It is used by Marketing department. It helps us to find prospects also for our products.
  • Its user interface is awesome. It doesn't require any technical skill to operate it.
  • To create a newsletter or any promotional content it has Drag and Drop option. So users don't need to learn html or other coding methods to design the content.
  • Its technical advancement of delivering promotional mails without going into spam. The success rate is 100%.
  • Various analytical tools associated with MailChimp gives you the complete analysis of your promotional campaign. You can check which client has opened your email at what time, on what system and at which location.
  • They should include some more fonts in its Drag and Drop feature. It will give the user more options to make the content beautiful and impressive.
  • Its web application is very good but its mobile application is not that good. I once used it but i find it difficult to design a newsletters because of its user interface. And mobile application had crashed also multiple times.
  • When we go on higher subscriber base I find its pricing on a higher side. It seems un-affordable for small businesses like us.
  • All positive impact I got from MailChimp. It helped me to scale up my business in terms of sales transactions from scratch till where I am now.
  • It helped me to increase my email list. Initially I used to have a list of 2000-3000 subscribers. Now I am having more than 15000 subscribers.
  • It also helped me in brand building of my organization in the mind of my customers because of the rich feeling of my newsletters and promotional mailers created by MailChimp.
During my research on email marketing tools I tried couple of other tools also but I found most of them unfit as per my requirements. Some of them were not providing trial versions whereas some of them were not having Drag and Drop feature and some of them were not good in delivering content without getting into spam. MailChimp was the first tool which satisfied me completely.
It's well suited when you want to start building an email list. Initially you can use its free version to scale up your email list and business also and then you can move to paid version. It is very well suited for promotional emails where you can get good number of prospective leads for your products or services.
It's not appropriate to send individual emails.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
8
A/B testing
9
Mobile optimization
9
Email deliverability reporting
10
List management
9
Triggered drip sequences
8
Standard reports
9