Item: Intuit Mailchimp
Rating: 7
Author: Verified User

Overall Satisfaction with Mailchimp

Use Cases and Deployment Scope

We are using Mailchimp for email communication and marketing automation services. It has been a great product so far that was relatively easy to set up and easy to use. We use it across sales, marketing, product and leadership levels. It provides us with flexibility around reporting as well as campaign setup and list variations.

Pros and Cons

Pros

Great for marketing automation.
A/B testing.
Marketing campaigns.

Cons

Could be easier to use for the sales team.
More in depth reporting.
More intuitive UI.

Return on Investment

Saved time and provided reporting.
Was able to implement across different teams.
Easier and more advanced than previous services.

Alternatives Considered

Twilio SendGrid Email Marketing

Mailchimp was the best out of what I have previously used. It has much better reporting, automation and better list management. It is a good product to use if you are able to spend a bit of time and money to develop some templates and make it look amazing. It has been a big help to the whole team.

Number of Contacts (List Size)

10,000 to 25,000

Using Intuit Mailchimp for B2C or B2B marketing

Both

Other Software Used

Twilio SendGrid Email Marketing, Jira Service Desk, Zendesk

Likelihood to Recommend

It is a great product for situations where a company needs to fill marketing needs and is starting to do things like automation, testing and more elaborate segmentation. Mailchimp has a pretty big portfolio of ways you could set up your campaign and with a little coding you could make any template very professional.

Intuit Mailchimp Feature Ratings

Comments

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Great product that works for growing teams