Great product that works for growing teams
Anonymous | TrustRadius Reviewer
Updated March 17, 2020

Great product that works for growing teams

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

We are using Mailchimp for email communication and marketing automation services. It has been a great product so far that was relatively easy to set up and easy to use. We use it across sales, marketing, product and leadership levels. It provides us with flexibility around reporting as well as campaign setup and list variations.
  • Great for marketing automation.
  • A/B testing.
  • Marketing campaigns.
  • Could be easier to use for the sales team.
  • More in depth reporting.
  • More intuitive UI.
  • Saved time and provided reporting.
  • Was able to implement across different teams.
  • Easier and more advanced than previous services.
Mailchimp was the best out of what I have previously used. It has much better reporting, automation and better list management. It is a good product to use if you are able to spend a bit of time and money to develop some templates and make it look amazing. It has been a big help to the whole team.
It is a great product for situations where a company needs to fill marketing needs and is starting to do things like automation, testing and more elaborate segmentation. Mailchimp has a pretty big portfolio of ways you could set up your campaign and with a little coding you could make any template very professional.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports