TrustRadius
Twilio SendGrid Marketing Email is an email delivery platform that uses cloud-based email deliverability with secure, encrypted delivery. Twilio acquired SendGrid in late 2018.https://media.trustradius.com/product-logos/mh/tH/QR7OFTQFWSOA.PNGLooking to take your Transactional & Promotional Email Marketing to the Next Level? SendGrid is here to make it happen.Our company currently uses SendGrid for all promotional and transactional marketing emails. Our marketing team designs via the HTML editor all our promotional emails, A/B tests, category stats, and segments contact lists inside SendGrid. Our backend RoR setup up the majority of the implementation - he claimed it to be exceptionally easy. For us SendGrid allows us to keep track of all our emails in one place. Rather than having one email service provider for promotional emails (ActiveCampaign, MailChimp, etc) and one email service provider for transactional emails (Mailgun, Mandrill, etc.), we are able to have them all in one place.,Being a startup and going through an accelerator program in the GAN network, we were able to take advantage of SendGrid Accelerate program and leverage SendGrid training, resources, and early beta access to new products. Not to mention their dedicated IP address. SendGrid has an extremely simple UI/UX. From creating emails in the editor via HTML or drag & drop, to being able to manage our unsubscribe lists and even viewing KPIs on emails and specific categories; SendGrid is extremely intuitive. Compared to other email service providers, SendGrid has an exceptional deliverability rate. Being a global company and have thousands of users all over the world, we have never had an issue with delivering emails. Over 99% on all promotional campaigns and a near perfect rate on all our transactional emails.,SendGrid recently launched automation/sequences. While this is still in beta, they have a weird setup where you must configure your entire contact list twice to be able to put contacts through the automation. It will be interesting to see their roadmap for this product as they continue to develop the marketing side of their product. I've had trouble setting up their tracking with our website via Google Tag Manager. Followed their instructions and ended up contacting SendGrid support and they said that we needed to implement the code on the actual website. Wish we could have it done with Google Tag Manager.,10,Being a part of SendGrid we have a 12-month credit because we participated in an accelerator program. When we get off the program we expect to pay around $150/month. This is a tiny amount compared to money we would have been paying with ActiveCampaign or MailChimp. SendGrid has saved us tons of money as we continue to grow. With SendGrid we are now able to determine which promotional and transactional emails are working. In terms of open rate, CTR, A/B testing subject lines, copy, etc. We also are able get excellent support whenever we have a question or issue with our account. Being a mobile app company at first, retention is a major KPI. With SendGrid we launched a new onboarding email that sends a drip welcome sequence to our users. With this new email sequence we have increased our 1-week retention from 8% to 17%.,ActiveCampaign, Mailgun and Mailchimp,25,000 to 100,000,B2C,Branch, Copper (formerly ProsperWorks), Google Ads (formerly AdWords), App Annie, Google Analytics, Google BigQueryFantastic Email Marketing Tool - Highly RecommendTwilio SendGrid Email Marketing is being used by our marketing team, customer service team, and our technical support team. We needed a platform that was affordable not only for storing and managing contacts but also for sending email campaigns. We also needed an email marketing tool that was easy-to-use and that offered robust features and allowed us to maintain multiple lists. Sendgrid solved this problem for us.,Managing email lists / audiences is easy with features like groups and segments. They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder. Provides clear / easy-to-read analytics of email campaigns. I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.,They do not offer an email signup widget for use on your website. Best I can tell, I am unable to see the date/time by which a specific email address unsubscribed. There isn't any social media integration for sign ups, that I am aware of.,9,Switching to Sendgrid has saved us over $3000/year compared to using other platforms. Sendgrid has saved us time as the process for creating email campaigns is so easy. Because of the time and financial savings, we have been able to spend more time/money on creating more appropriate marketing strategies which, in turn, has generated more revenue.,Constant Contact and Mailchimp,25,000 to 100,000,B2C,Google Drive, IDrive, TeamViewerSendGrid is the best value for Transactional Email DispatchWe use SendGrid transactional email integrated within our website to send follow-up emails to prospects once they complete our online signup process. This was primarily an administrative function that was automated. We were able to reduce the number of back-and-forth emails with SendGrid, and also automate the on-boarding process of our clients.,The SendGrid API allows you to integrate the transactional email in as custom a fashion as you wish. This enables you to make the emails dispatched very customized. SendGrid also has a feature that allows you to use it as an email campaign manager. This eliminates the need to have two different solutions for email campaigns and transactional emails. The pricing structure is beneficial to those who begin with low volume. The graduated pricing allows the price to grow with use.,The API documentation is a bit confusing. All of the SendGrid services are accessible from different URLs and there's no centralized dashboard. The WordPress plugin was pretty buggy.,8,We were able to keep labor hours to a minimum. We were able to expedite the return of client documentation to complete signup. SendGrid allowed us to look more professional, with polished automated emails.,AWeber, Constant Contact and MailChimp,Less than 10,000,Both,Evernote, MySQL, Skype, Google AnalyticsSendGrid is the best choice for transactional and marketing emailsWe use SendGrid to send marketing campaigns to enterprise customers, transactional emails to our app users, and for one-off email sends across multiple use cases. I've found the interface for building and sending marketing emails to be very intuitive and easy to navigate.,The interface for building emails is very intuitive and easy to use List management and segmentation capabilities Customer support is very responsive and helpful A|B testing and dynamic content works great,Campaign branching capabilities aren't as advanced as what is available in some marketing automation providers Not a lot of pre-made email templates available, but this wasn't an issue for us as we build our own branded emails.,10,List and subscription management has saved us a ton of time and manual work Built-in list segmentation has given us the ability to send more personalized communications, resulting in a lift in email engagement,MailChimp, Marketo, Net-Results, Autopilot, Vertical Response and Constant Contact,250,000 to 1 million,Both,Autopilot, Drift, RollWorks,10SendGrid - A Great service for a Great priceSendGrid is used, primarily, by our development team for products that span our entire business. SendGrid allows our developers an easy way to deliver e-mail from our applications to our users without having to manage and maintain an e-mail server infrastructure internally. The tools that SendGrid makes available for the price makes utilizing their services a no-brainer decision.,Robust API for delivering bulk e-mails or transactional messages to users Top-notch features you'd expect from any enterprise grade ESP (inbox, bounce, open tracking, click tracking, etc) Powerful user interface for managing many aspects of your campaigns (email templates, user lists, etc) Excellent inbox deliver-ability White-labeling features that are simple to implement (to hide the fact that SendGrid is your ESP for outgoing e-mails),User interface can be non-intuitive for some features API Documentation is lacking in some places (but user support is top notch and responsive, so answers can be had relatively easily),9,We do not have to manage or maintain our own e-mail infrastructure. This saves thousands of dollars annually in server and human costs. By off-loading the infrastructure of e-mail servers, we improve availability of our services and reduce our own infrastructure complexity By having an easy way to deliver e-mail messages which are virtually guaranteed to be delivered, we have been able to increase communication with our users, leading us to better user engagement and higher conversions.,Mandrill, SendGrid Marketing Email and Amazon Simple Email Service,25,000 to 100,000,Both,MailChimp, Dropbox Business, LastPass, 1Password, MariaDBSendGrid is an Email Marketing Service that TRULY stands aloneWe use SendGrid for our various WordPress websites across the organization. This tool is a perfect fit for our marketing team as it directly integrates with our WordPress Admin panel and provides meaningful metrics to help inform business decisions. The lead generation from our websites has grown exponentially and SendGrid has helped us manage the data in a digestible way.,Integration with WordPress via a plugin -- 10/10 Management of contact lists for marketing campaigns -- 10/10 Reporting on key metrics from email submissions (contact forms, marketing campaigns, SMTP) -- 10/10,Navigation to the Billing/Account section is a bit difficult Fewer emails for the send/receive data Fewer marketing emails,10,Consolidating our eMarketing to one platform has reduced our overall marketing expenditures Managing all of our marketing contacts in one place helps us keep clean data Receiving clear KPIs from SendGrid has helped us identify how successful each campaign is,,10,000 to 25,000,BothLooking for a better email marketing platform? Look no further than SendGrid!We use it as our primary platform for marketing campaigns by our entire organization. Whether it is from the sales dept or marketing dept, SendGrid is our preferred means of emailing. It solves the problem of organizing contacts in one area that allows for building of a template and then tracking the analytics of our campaign. It's a one-stop shop for all things relating to marketing emails and we could not be happier.,Allows you to create a custom template quick and easy Easily track the analytics of your campaign and break down things like unique opens, impressions, deliveries, etc It does not spam people, and is a trusted method of emailing contacts,The organization of the main page to get to email campaigns was difficult to find at first When you schedule an email campaign, it defaults to the following day which I do not like,9,Positive ROI in terms of reaching contacts and scheduling meetings to fill our pipeline,10,000 to 25,000,BothAn email marketing platform with all the bells and whistles that a small/medium sized business needsWe primarily use SendGrid for our daily newsletter/email offer. It is one user (marketing director) who creates and builds the email. We utilize both the HTML and design templated formats. We require quick and efficient creation and delivery of finished and professional emails every single day of the year and SendGrid helps us accomplish this in a straightforward and easy to use format.,Easy Template building and editing Professional reporting and testing Exceeds industry standards,List/contact management could be improved. SPAM testing and rendering capabilities are lacking Pricing for mass sending is slightly above average,9,For our investment it pays for itself in spades. We are able to reach tens of thousands of people quickly, reliably and with accuracy of deliver-ability. Able to save time and money by concentrating man hours around an easy to use platform that takes the place of a whole email marketing department.,iContact,25,000 to 100,000,B2C,SentinelOne, 8x8 Virtual OfficeGreat - SendGrid is the best email delivery serviceSendGrid gives you the power to mass-email and market more effectively, regardless of your skill level. Whether you are looking to custom-build your HTML templates, or would like to build out their standard templates. Our Enterprise application needed the ability to send emails to customers and partners and track their delivery/response and action taken from the email. SendGrid allowed us to roll this out fast, cheap and frictionless.,Email Template feature helps me a lot. Very very easy to use and manage. Easy to set up, white label URL, and get emails sending through API and marketing campaigns. Fast delivery and general reporting.,Drag and drop is laggy and a bit confusing sometimes and can be improved. I feel it's sometimes difficult to design emails.,9,It cannot be described but I am sure it has leveraged good positive impact talking about the ROI.,Benchmark Email and MailChimp,Less than 10,000,B2BEmail marketing made easyOur Sales, Marketing and After Sales Service departments use this software for communication purposes. For the Marketing department in my company, it is a dependable tool for promotional activities. They use it to send promotional emails to their subscribers. We use it for sending monthly newsletters to our customers.,It provides easy setup and easy to use features. Email editor is very easy to operate for email template creations. Uploading email subscribers list is very fast.,It lacks on multi-platform availability. We can not use it in mobile phone. Specially on Android devices. Sometimes Technical support does not show activeness in resolving queries. Unavailability of Email Drip functionality which is there in other softwares.,8,The accuracy I got in delivering promotional emails in last 6 months helped me to achieve almost 80% of my annual targeted revenue. My subscribers list has been grown by 15% in last 3 months. It helped us in making good brand image real estate market.,ActiveCampaign,Less than 10,000,B2C,Adobe Acrobat DC, Google Forms, Sender.net, SendPulse, Zoho Forms, Mailjet, Skype, Dropbox, Smallpdf, PDFfillerLooking for developer friendly email solution? Go with SendGrid!SendGrid is used by our Marketing team to send and manage communications to our users. We're using it for transactional and marketing email purpose. It saves our lot of time to configure email providers manually by providing their web tools.,Sending Emails with Speed Easy to get started Built-in unsubscribe management Manage templates that saves our bandwidth,Email editor is difficult to get started and not included in free plan,9,Saved a time to find out reliable email provider Un-subscriber management saved a time to develop our own custom solution Sending speed helped us to plan campaingns faster,MailChimp and Amazon Simple Email Service,25,000 to 100,000,B2CAccuracy is something which SendGrid is made for.It is being used by my Marketing department primarily. My sales department also gives some input in creating promotional and transactional emails. In my organization I use this application as one of my primary tools for promotional activities of our services. In real estate it is very much required to keep our clients updated about the ongoing offers and news. So this application helps me in doing so.,Its accuracy is something which I am highly impressed with. The spam percentage is almost negligible. Its Drag and Drop feature in Campaign Builder for designing templates is quite easy. Even a person with an non-computer background can use it easily. Its segmentation feature is a very effective option for getting good results. In this feature a user can divide email list in multiple segments and send campaigns accordingly. It helps to reduce the un-subscription rate.,Unavailability to get longer email history on web interface. Users can not get complete history of all the email campaigns on its dashboard. Unavailability of its Android application. It is available on iOS but not on Android platform. Its paid plans are very expensive for a new or growing business. They should reduce pricing for users who are having small data size.,8,Newsletters made by this application created good brand image of my company. My newsletters get a lot of appreciations from my investors. It helped me to find new investors online and add to my database. Now my database has grown by 50% with the help of this application only. I made 25 new transactions from those newly added investors in the last quarter of the last financial year.,MailChimp and SendPulse,Less than 10,000,B2C,MailChimp, SendPulse, Google Drive, ActiveCampaign, Sender.net, Canva, Google Forms, Mailjet, Dropbox, CleverReach, Skype, MPZMail, TeamViewer, Smallpdf, CampaynAbout SendGrid!!SendGrid is used by our department in the organization. Mainly the usage is for delivering transactional emails via SMTP with an in-house API. We have multiple application like - an auction platform and incident management, where the application is configured to send information or alert emails to customers.,Its very easy to understand Easy in configuration Budgeted according to requirements Better templates API availability,Reports in different sections could be improved.,9,As we are using it for transactional emails there is no positive or negative ROI.,Less than 10,000,B2C,Microsoft Azure, Barracuda Email Security ServiceGood, but requires patienceWe use both SendGrid marketing and transactional emails for a project we're helping to promote. It is a convenient tool for communicating with your clients and/or users regarding the account setup and other things, but also to send digests and updates (since the database is the same). It is mainly being used by me and a couple of my colleagues. Our developers also have said that it is a convenient tool for them to integrate with.,Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails Sending (and scheduling) marketing emails The prices are quite affordable as well (compared to other market leaders in email marketing),The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler? When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only. Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.,7,We've been actively corresponding with over 10K people using SendGrid and it is much cheaper than it would've been with MailChimp or similar email marketing providers. Scheduling email campaigns is convenient because you can do them in bulk and then you don't have to worry about your email marketing for a while :),MailChimp, Reply and Emma,10,000 to 25,000,B2C,MailChimp, HubSpot, Reply,Creating a list and managing it Creating a marketing email,Cleaning your list from all the unsubscribes, bounces, etc. The seemingly simple step requires too many actions on the users' side. Editing a marketing email - the layout sometimes lags and overlays the text instruments when you scroll down. So editing is not always simple.,7SendGrid gets your emails delivered and has amazing customer support.We use sendGrid emails to send our most important transactional emails.,Good deliverabilty of emails. Amazing customer support. Easy to use interface.,I wish there was an option to see all of the suppressions at once. Currently, I have to click down the list of 7 options which is a little annoying to search for a certain person who may be being supressed but you are not sure which type of suppression that person is under. Since sub-users are possible (which is a very nice feature), it would also be nice to be able to have webhooks available for each of the sub-users as well. Currently there is only one central web hook possible per account.,10,When more emails get delivered, transactions get completed with our business. When emails don't get through, orders do not get completed and there is a breakdown in communication which causes problems for all parties involved.,Amazon Simple Email Service and Mailgun,25,000 to 100,000,B2C,Amazon Simple Email Service, Amazon S3 (Simple Storage Service), CloudFlareSendgrid is great!We use Sendgrid on the marketing side to send newsletters, special emails and batch emails. Prior Sendgrid we had some troubles managing our contacts, unsubscribe list and bounces, but with Sendgrid its easier than before.,The HTML editor is great! A good wysiwyg tool for marketers. Sendgrid offers to manage your contacts/Unsubscribe groups which is really handful. In the end, it would say that the platform is easy to use and user friendly.,The price is a obviously a cons for SMBs, but it is true for the competitors. There's a lot of features and it can sometimes be hard to find what you're looking for.,8,Our sender reputation is getting better! Easier to track unsubscribe emails. We no longer need to home manage email list which save us a lot of time.,MailChimp, SendinBlue and Sender.net,100,000 to 250,000,Both,Remote Desktop Manager, Snagit, SlackVery good at the basics of sending email and making sure it gets thereWe use SendGrid to help prevent email generated by our clients' sites from being flagged as spam.,We use it for email notifications generated by client websites. Without SendGrid, such email messages often fail to be delivered. We use it for sending our clients' e-newsletter email messages. Without SendGrid, such email messages often fail to be delivered.,SendGrid is very complicated to set up. They offer very limited phone support for setting it up and for adding client email sub-accounts. SendGrid seems to have service outages more often than I would have expected. The pricing is a little misleading. They have "free" and "inexpensive" plans but you cannot really do much of any use with those plans. Technical support is spotty - sometimes they are instantly available and sometimes not.,8,It makes things work that otherwise would not.,Amazon Simple Email Service and Mailgun,10,000 to 25,000,Both,WordPress, BrightLocal, SEMRush,7,NoEasy to Use! Your Marketing Team Will Love It!Currently, we utilize SendGrid for outbound emails to our registered candidates. Our business model includes 2 core groups, employers and candidates (B2B & B2C), but are connected in that we send candidates job openings from those employers. SendGrid allows us to do that in a very streamlined way, which helps greatly because our goal is to provide our candidates with the most up-to-date job openings. Our marketing department is the sole user of SendGrid at the moment as our processes are fully interconnected to SendGrid on the B2C side. SendGrid addresses our need to get job openings in front of candidates really at any moment that we would like, which includes both ad-hoc plans and structured plans.,Ease of Use - SendGrid is really very easy to use, from creation of emails to the actual delivery. This is helpful because in instances where our marketing team members are busy with other projects, an admin like myself can easily come in to assist. Statistics - The reporting functionality is great for us too as it gives us insight as to performance of our emails which helps greatly in optimizing. Customer Service - The SendGrid team has always been helpful with regards to best practices, new products coming out and answering any questions that we may have.,9,Increase of application starts for the jobs on our site. Reporting back to our clients about how their email campaigns performed, which helps with retention. Allows the team to be flexible when working on those campaigns.,ExpressPigeon and Act-On Software,More than 5 million,B2C,ExpressPigeonSendGrid effectively delivers value without significant costsSendGrid is used primarily by our sales and marketing teams to run mini campaigns out of SalesForce. We also use it for some member communication.,SendGrid is incredibly easy to use and implement. SendGrid provides an inexpensive tool that the sales team can leverage for high ROI. SendGrid has great support and has been willing to work with us on all our needs.,SendGrid is a little too basic and therefore has not replaced all the functionality we need in Marketing Cloud/Exact Target.,9,It's very inexpensive for what you get, so your communication costs drop dramatically. It integrates well with third parties so cost of systems support is a non-factor.,MailChimp and Mandrill,100,000 to 250,000,B2C,GitHub, Salesforce.com, NetSuiteSend Good with SendGridWe have helped a client use SendGrid to understand who his good contacts are out of his 10,000+ address database. Through SendGrid, we have sent out many emails and measured their effectiveness to understand who we should be focusing our attention on with future marketing including email campaigns and other digital marketing tactics.,Marketing campaign builder ease of use API integrations (send emails from other applications like Wordpress) Deliverability,They don't have a very robust template gallery Very strict spam scoring,9,It's helped us identify good contacts and bad contacts in our database allowing us to focus on good ones. It's helped us clean up our database.,MailChimp,10,000 to 25,000,B2C,Cyfe, HubSpot, HubSpot CRMSend Grid Email - High Power PlatformWe use SendGrid to send emails on behalf of a selection of our clients. It helps us consolidate the email marketing for our clients in an easy-to-use dashboard so they can better market to their customers and potential customers.,Easy-to-use interface High delivery rate Great workflow capabilities,Lacking a testing platform like Litmus,8,We've seen a huge increase in the ability to track analytics and data,10,000 to 25,000,Both,HubSpot, HubSpot CRM, SlackGreat if you already use SendGrid.We have used SendGrid Marketing Email to deliver marketing messages to users on our email list.,Delivery Rate Ease of use to create Good reporting,Better segmentation More integration,8,Delivered emails,,100,000 to 250,000,B2C,Amazon S3 (Simple Storage Service), Klaviyo, AdWords, Bing AdsPowerful email program that scalesWe use SendGrid to send all of our transactional emails for millions of purchases, account notifications, etc., as well as for millions of marketing emails. We use it both as our own email marketing program and to power an automated email marketing software service we sell to our clients. Most of our emails are designed and then implemented to be automatic and dynamic (i.e., we don't use it for custom newsletters and we never use it for cold email campaigns).,High deliverability rates Easy and robust API implementation Cost-effective plans for enormous email send,Pricing can be a double-edged sword -- you can easily underpay for a plan and get hit with big overages, and you can just as easily overpay for a plan you don't need. Paying in advance is a real gamble. SendGrid is for more technically proficient users. I would only recommend this program to developers or highly technical email marketers. SendGrid doesn't come standard with Drip Email features (at least last time I checked). As far as I know, it's a newer feature and comes at a separate cost. In my opinion, that's a hole in their feature coverage.,8,I wouldn't look at it this way for our company. We use it to communicate with existing clients. For our customers who use our automated email marketing services, they've seen huge ROIs by sending reengagement emails and newsletters.,MailChimp and Emma,More than 5 million,Both,Emma, MailChimp, Pivotal Tracker, Google Analytics, Google Drive, Google HangoutsSendGrid Marketing ReviewWe send out multiple monthly newsletters for our players as well as our game operators. Our marketing department uses it as a means to communicate with our communities and share information about upcoming events, product releases, and other vital information. We also use it to send information about the various systems we use.,The drag and drop feature to build your newsletter is easy to use. You only pay for the email you send so pricing is extremely reasonable.,Customer service and technical support is difficult to get a hold of unless it is through email which has a longer response time. Very HTML and coder based so if you do not know how to code, your options are limited. Little bugs will make parts of your newsletter not come out right like spacing or colors in certain areas.,7,They have allowed us to communicate with a large audience of our players and operators. They have allowed us to strengthen communication between our players and operators which keeps them informed and happy.,,25,000 to 100,000,Both,NUVI, Constant ContactSendGrid makes the gradeWe use SendGrind as a relay for transactional emails. We run client branded email campaigns through SendGrid as well as internal marketing campaigns.,Data & analytics List management & suppression Whitelabel and great support,Would benefit from top-notch email building platform Would like a testing platform like Litmus,9,I cannot provide detailed statistics but SendGrid has helped us exceed client goals by as much as 20% in some cases.,litmus,10,000 to 25,000,Both,SEMRush, Moz, HubSpot
Unspecified
Twilio SendGrid Email Marketing
56 Ratings
Score 8.7 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>TRScore

Twilio SendGrid Email Marketing Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Twilio SendGrid Email Marketing
56 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.7 out of 101

Do you work for this company? Manage this listing

TrustRadius Top Rated for 2019
Show Filters 
Hide Filters 
Filter 56 vetted Twilio SendGrid Email Marketing reviews and ratings
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role

Reviews (1-25 of 26)

Do you use this product? Write a Review
Sam Lepak profile photo
March 01, 2019

Looking to take your Transactional & Promotional Email Marketing to the Next Level? SendGrid is here to make it happen.

Score 10 out of 10
Vetted Review
Verified User
Review Source
Our company currently uses SendGrid for all promotional and transactional marketing emails. Our marketing team designs via the HTML editor all our promotional emails, A/B tests, category stats, and segments contact lists inside SendGrid. Our backend RoR setup up the majority of the implementation - he claimed it to be exceptionally easy. For us SendGrid allows us to keep track of all our emails in one place. Rather than having one email service provider for promotional emails (ActiveCampaign, Mailchimp, etc) and one email service provider for transactional emails (Mailgun, Mandrill, etc.), we are able to have them all in one place.
  • Being a startup and going through an accelerator program in the GAN network, we were able to take advantage of SendGrid Accelerate program and leverage SendGrid training, resources, and early beta access to new products. Not to mention their dedicated IP address.
  • SendGrid has an extremely simple UI/UX. From creating emails in the editor via HTML or drag & drop, to being able to manage our unsubscribe lists and even viewing KPIs on emails and specific categories; SendGrid is extremely intuitive.
  • Compared to other email service providers, SendGrid has an exceptional deliverability rate. Being a global company and have thousands of users all over the world, we have never had an issue with delivering emails. Over 99% on all promotional campaigns and a near perfect rate on all our transactional emails.
  • SendGrid recently launched automation/sequences. While this is still in beta, they have a weird setup where you must configure your entire contact list twice to be able to put contacts through the automation. It will be interesting to see their roadmap for this product as they continue to develop the marketing side of their product.
  • I've had trouble setting up their tracking with our website via Google Tag Manager. Followed their instructions and ended up contacting SendGrid support and they said that we needed to implement the code on the actual website. Wish we could have it done with Google Tag Manager.
Being a luxury/lifestyle brand, it's extremely important that our digital products and messages all are able to use the same style, font, colors, etc. With SendGrid's HTML builder we were able to import fonts and keep our message consistent with all our other channels.

SendGrid is also extremely well suited for being able to view statistics on emails. Because of their email tagging/categories we are able to track onboarding emails, cart abandonment emails, and run A/B tests and understand which emails are working and which are not.
Read Sam Lepak's full review
No photo available
August 09, 2019

Fantastic Email Marketing Tool - Highly Recommend

Score 9 out of 10
Vetted Review
Verified User
Review Source
Twilio SendGrid Email Marketing is being used by our marketing team, customer service team, and our technical support team. We needed a platform that was affordable not only for storing and managing contacts but also for sending email campaigns. We also needed an email marketing tool that was easy-to-use and that offered robust features and allowed us to maintain multiple lists. Sendgrid solved this problem for us.
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
  • They do not offer an email signup widget for use on your website.
  • Best I can tell, I am unable to see the date/time by which a specific email address unsubscribed.
  • There isn't any social media integration for sign ups, that I am aware of.
Twilio SendGrid Email Marketing is perfect for organizations both big and small that may be on a lower budget. It is a very affordable solution for users with a large number of email addresses. While other providers may offer "free" storage for email contacts... the cost to send campaigns to those contacts can be very costly. While they do not offer widgets or other integrations for websites/social media... it is very easy to import and manage contacts. Additionally, they offer a comprehensive self-help support section online, but it's also easy to hop on the phone or on chat with a rep if you ever need technical support or assistance. Twilio SendGrid Email Marketing may not be the most affordable solution for users who are not currently sending email campaigns to their users, but are simply storing email contacts.
Read this authenticated review
Justin McClelland profile photo
January 17, 2019

SendGrid is the best value for Transactional Email Dispatch

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid transactional email integrated within our website to send follow-up emails to prospects once they complete our online signup process. This was primarily an administrative function that was automated. We were able to reduce the number of back-and-forth emails with SendGrid, and also automate the on-boarding process of our clients.
  • The SendGrid API allows you to integrate the transactional email in as custom a fashion as you wish. This enables you to make the emails dispatched very customized.
  • SendGrid also has a feature that allows you to use it as an email campaign manager. This eliminates the need to have two different solutions for email campaigns and transactional emails.
  • The pricing structure is beneficial to those who begin with low volume. The graduated pricing allows the price to grow with use.
  • The API documentation is a bit confusing.
  • All of the SendGrid services are accessible from different URLs and there's no centralized dashboard.
  • The WordPress plugin was pretty buggy.
If a company wishes to automate their onboarding process, among others, with transactional emails, I would absolutely recommend SendGrid. The pricing is fair and once you get it set up, it's pretty reliable to work as expected. Also, the emails can be plain text or HTML, and they both are spam proof.
Read Justin McClelland's full review
Megan Kratzman profile photo
December 14, 2018

SendGrid is the best choice for transactional and marketing emails

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid to send marketing campaigns to enterprise customers, transactional emails to our app users, and for one-off email sends across multiple use cases. I've found the interface for building and sending marketing emails to be very intuitive and easy to navigate.
  • The interface for building emails is very intuitive and easy to use
  • List management and segmentation capabilities
  • Customer support is very responsive and helpful
  • A|B testing and dynamic content works great
  • Campaign branching capabilities aren't as advanced as what is available in some marketing automation providers
  • Not a lot of pre-made email templates available, but this wasn't an issue for us as we build our own branded emails.
SendGrid is great for building and sending transactional emails and creating beautiful email marketing campaigns. It's appropriate for all levels of email knowledge from beginner to expert. SendGrid may not be the best bet if you're looking for a system to support multi-branching trigger or condition-based email campaigns that you'd typically find in a marketing automation solution.
Read Megan Kratzman's full review
Jim Rubenstein profile photo
December 14, 2018

SendGrid - A Great service for a Great price

Score 9 out of 10
Vetted Review
Verified User
Review Source
SendGrid is used, primarily, by our development team for products that span our entire business. SendGrid allows our developers an easy way to deliver e-mail from our applications to our users without having to manage and maintain an e-mail server infrastructure internally. The tools that SendGrid makes available for the price makes utilizing their services a no-brainer decision.
  • Robust API for delivering bulk e-mails or transactional messages to users
  • Top-notch features you'd expect from any enterprise grade ESP (inbox, bounce, open tracking, click tracking, etc)
  • Powerful user interface for managing many aspects of your campaigns (email templates, user lists, etc)
  • Excellent inbox deliver-ability
  • White-labeling features that are simple to implement (to hide the fact that SendGrid is your ESP for outgoing e-mails)
  • User interface can be non-intuitive for some features
  • API Documentation is lacking in some places (but user support is top notch and responsive, so answers can be had relatively easily)
If you're building/managing custom software products that need to send custom e-mails on a per-user level, where your customizations are more than a simple mail merge (eg, first name, last name, etc), SendGrid is an obvious winner. More consideration needs to be applied if your needs aren't so cut-and-dry. SendGrid doesn't have the GUI composition tools that some other platforms have, so managing a typical marketing e-mail list is not the best use case for SendGrid. However, their API is top notch and afford you a lot of capabilities, so if you're at all building custom software and need to send e-mail, SendGrid is worth putting at the top of the list.
Read Jim Rubenstein's full review
Andrew J. Carrow profile photo
December 12, 2018

SendGrid is an Email Marketing Service that TRULY stands alone

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid for our various WordPress websites across the organization. This tool is a perfect fit for our marketing team as it directly integrates with our WordPress Admin panel and provides meaningful metrics to help inform business decisions. The lead generation from our websites has grown exponentially and SendGrid has helped us manage the data in a digestible way.
  • Integration with WordPress via a plugin -- 10/10
  • Management of contact lists for marketing campaigns -- 10/10
  • Reporting on key metrics from email submissions (contact forms, marketing campaigns, SMTP) -- 10/10
  • Navigation to the Billing/Account section is a bit difficult
  • Fewer emails for the send/receive data
  • Fewer marketing emails
SendGrid is a perfect tool for Web Admins that run a WordPress shop for their websites. The SendGrid plugin for WordPress is super easy to configure and allows for useful metrics right on the Admin Dashboard--great value-add. Their marketing campaign tools are also very powerful and managing the contact lists is a breeze. I'm not really sure there is a place that SendGrid isn't useful.
Read Andrew J. Carrow's full review
Oliver Taylor profile photo
December 12, 2018

Looking for a better email marketing platform? Look no further than SendGrid!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it as our primary platform for marketing campaigns by our entire organization. Whether it is from the sales dept or marketing dept, SendGrid is our preferred means of emailing. It solves the problem of organizing contacts in one area that allows for building of a template and then tracking the analytics of our campaign. It's a one-stop shop for all things relating to marketing emails and we could not be happier.
  • Allows you to create a custom template quick and easy
  • Easily track the analytics of your campaign and break down things like unique opens, impressions, deliveries, etc
  • It does not spam people, and is a trusted method of emailing contacts
  • The organization of the main page to get to email campaigns was difficult to find at first
  • When you schedule an email campaign, it defaults to the following day which I do not like
Best suited for marketing campaigns to bulk lists where you can showcase company updates, links, schedule meetings, calls, etc. Perhaps not the best place to show multimedia right there on the page.
Read Oliver Taylor's full review
Patrick Meyer profile photo
December 09, 2018

An email marketing platform with all the bells and whistles that a small/medium sized business needs

Score 9 out of 10
Vetted Review
Verified User
Review Source
We primarily use SendGrid for our daily newsletter/email offer. It is one user (marketing director) who creates and builds the email. We utilize both the HTML and design templated formats. We require quick and efficient creation and delivery of finished and professional emails every single day of the year and SendGrid helps us accomplish this in a straightforward and easy to use format.
  • Easy Template building and editing
  • Professional reporting and testing
  • Exceeds industry standards
  • List/contact management could be improved.
  • SPAM testing and rendering capabilities are lacking
  • Pricing for mass sending is slightly above average
Well suited for quick day to day operations that need to look professional. It'd be less appropriate for users looking for a one stop shop for marketing initiatives. Does not have a full panel for enhanced marketing schemes but is great for being your company's mail transactional and email marketing platform...especially if you are a large volume sender.
Read Patrick Meyer's full review
Ashley Jane profile photo
December 19, 2018

Great - SendGrid is the best email delivery service

Score 9 out of 10
Vetted Review
Verified User
Review Source
SendGrid gives you the power to mass-email and market more effectively, regardless of your skill level. Whether you are looking to custom-build your HTML templates, or would like to build out their standard templates. Our Enterprise application needed the ability to send emails to customers and partners and track their delivery/response and action taken from the email. SendGrid allowed us to roll this out fast, cheap and frictionless.
  • Email Template feature helps me a lot. Very very easy to use and manage.
  • Easy to set up, white label URL, and get emails sending through API and marketing campaigns. Fast delivery and general reporting.
  • Drag and drop is laggy and a bit confusing sometimes and can be improved. I feel it's sometimes difficult to design emails.
SendGrid is a great tool for an emailing system. It's very easy in terms of configuration, implementation, administration, cost effectiveness, etc. There are multiple features you can set up in setting sections according to requirements. I really want to appreciate the SendGrid team for creating a user-friendly and spammer-free tool. All the areas seem perfect as of now for me.
Read Ashley Jane's full review
No photo available
December 21, 2018

Email marketing made easy

Score 8 out of 10
Vetted Review
Verified User
Review Source
Our Sales, Marketing and After Sales Service departments use this software for communication purposes. For the Marketing department in my company, it is a dependable tool for promotional activities. They use it to send promotional emails to their subscribers. We use it for sending monthly newsletters to our customers.
  • It provides easy setup and easy to use features.
  • Email editor is very easy to operate for email template creations.
  • Uploading email subscribers list is very fast.
  • It lacks on multi-platform availability. We can not use it in mobile phone. Specially on Android devices.
  • Sometimes Technical support does not show activeness in resolving queries.
  • Unavailability of Email Drip functionality which is there in other softwares.
I found it very useful in promotional emails where users want to divert traffic to their websites. It ensures almost 100% accuracy in delivering your emails. It is very well suited in scheduling emails. It also allows users to schedule their email campaigns for future dates. By using this feature, users can line up their future promotional activities in advance.
Read this authenticated review
No photo available
December 12, 2018

Looking for developer friendly email solution? Go with SendGrid!

Score 9 out of 10
Vetted Review
Verified User
Review Source
SendGrid is used by our Marketing team to send and manage communications to our users. We're using it for transactional and marketing email purpose. It saves our lot of time to configure email providers manually by providing their web tools.
  • Sending Emails with Speed
  • Easy to get started
  • Built-in unsubscribe management
  • Manage templates that saves our bandwidth
  • Email editor is difficult to get started and not included in free plan
It's well-suited for your marketing & transactions emails that require the involvement of developers. Also, managing the unsubscribing helps us a lot. If you're looking for a high-quality email editor, then definitely you should look for an alternative.
Read this authenticated review
No photo available
November 05, 2018

Accuracy is something which SendGrid is made for.

Score 8 out of 10
Vetted Review
Verified User
Review Source
It is being used by my Marketing department primarily. My sales department also gives some input in creating promotional and transactional emails. In my organization I use this application as one of my primary tools for promotional activities of our services. In real estate it is very much required to keep our clients updated about the ongoing offers and news. So this application helps me in doing so.
  • Its accuracy is something which I am highly impressed with. The spam percentage is almost negligible.
  • Its Drag and Drop feature in Campaign Builder for designing templates is quite easy. Even a person with an non-computer background can use it easily.
  • Its segmentation feature is a very effective option for getting good results. In this feature a user can divide email list in multiple segments and send campaigns accordingly. It helps to reduce the un-subscription rate.
  • Unavailability to get longer email history on web interface. Users can not get complete history of all the email campaigns on its dashboard.
  • Unavailability of its Android application. It is available on iOS but not on Android platform.
  • Its paid plans are very expensive for a new or growing business. They should reduce pricing for users who are having small data size.
I use it to share real estate news with my investors via newsletters. With its accuracy my investors are always updated with the information which I share with them through this application. Unavailability of Email Automation makes this application inappropriate in situations where I need to send emails to my investors with slight changes in subject lines and where I need to send an email to a certain number of people in the list after a certain interval.
Read this authenticated review
No photo available
December 07, 2018

About SendGrid!!

Score 9 out of 10
Vetted Review
Verified User
Review Source
SendGrid is used by our department in the organization. Mainly the usage is for delivering transactional emails via SMTP with an in-house API.

We have multiple application like - an auction platform and incident management, where the application is configured to send information or alert emails to customers.
  • Its very easy to understand
  • Easy in configuration
  • Budgeted according to requirements
  • Better templates
  • API availability
  • Reports in different sections could be improved.
  • The best description is - easy to configure, budgeted as per requirement, availability of APIs and templates etc.
  • The reporting section could be improved.
Read this authenticated review
Zee Gimon profile photo
May 16, 2018

Good, but requires patience

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use both SendGrid marketing and transactional emails for a project we're helping to promote. It is a convenient tool for communicating with your clients and/or users regarding the account setup and other things, but also to send digests and updates (since the database is the same). It is mainly being used by me and a couple of my colleagues.

Our developers also have said that it is a convenient tool for them to integrate with.
  • Integrating with websites and mobile applications (registration, account activation, etc.) in terms of transactional emails
  • Sending (and scheduling) marketing emails
  • The prices are quite affordable as well (compared to other market leaders in email marketing)
  • The unsubscribing and cleaning the lists is a pain. You need to use a special tool to collect all your bounced, reported, unsubscribed, blocked, and invalid emails and then you create a separate list with them to delete it (along with all the emails that match the ones in the list)... Can we make it a bit simpler?
  • When you're creating/editing a marketing email, if you get into HTML code, it ceases to be a nice text WYSIWYG block and instead, you have to edit it ONLY in HTML from now on :( If I want to clear the trash in the code, it doesn't mean I want to switch to code-only.
  • Perhaps it's Chrome, but the layout is buggy. For example, when I edit a marketing email and I scroll down the email, the part of the screen that has the tools for editing the text is covered by the text of my email.
SendGrid is convenient when you also use transactional and marketing emails together because you can use the same database, clean it, get permissions, and everything from your clients/users at the same time. It has templates which you can use and edit, or you can create your own, therefore it is quite versatile (you can also import your own HTML layout, but it might not work as good as you hoped it would...).
Read Zee Gimon's full review
Dave Stack profile photo
August 16, 2018

SendGrid gets your emails delivered and has amazing customer support.

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use sendGrid emails to send our most important transactional emails.
  • Good deliverabilty of emails.
  • Amazing customer support.
  • Easy to use interface.
  • I wish there was an option to see all of the suppressions at once. Currently, I have to click down the list of 7 options which is a little annoying to search for a certain person who may be being supressed but you are not sure which type of suppression that person is under.
  • Since sub-users are possible (which is a very nice feature), it would also be nice to be able to have webhooks available for each of the sub-users as well. Currently there is only one central web hook possible per account.
SendGrid is well suited for transactional emails and getting the most important emails from your organization delivered.
Read Dave Stack's full review
Joey Dupont profile photo
March 30, 2018

Sendgrid is great!

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Sendgrid on the marketing side to send newsletters, special emails and batch emails. Prior Sendgrid we had some troubles managing our contacts, unsubscribe list and bounces, but with Sendgrid its easier than before.
  • The HTML editor is great! A good wysiwyg tool for marketers.
  • Sendgrid offers to manage your contacts/Unsubscribe groups which is really handful.
  • In the end, it would say that the platform is easy to use and user friendly.
  • The price is a obviously a cons for SMBs, but it is true for the competitors.
  • There's a lot of features and it can sometimes be hard to find what you're looking for.
I would recommend Sendgrid that companies who have huge email list and are ready to pay for a quality service that can cost a lot. SMBs might want to look for a cheaper way to send emails using CSV. A couple of months ago we could use CSV, but now that the legacy newsletter is gone we can't.
Read Joey Dupont's full review
Tim Colling profile photo
March 03, 2018

Very good at the basics of sending email and making sure it gets there

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid to help prevent email generated by our clients' sites from being flagged as spam.
  • We use it for email notifications generated by client websites. Without SendGrid, such email messages often fail to be delivered.
  • We use it for sending our clients' e-newsletter email messages. Without SendGrid, such email messages often fail to be delivered.
  • SendGrid is very complicated to set up. They offer very limited phone support for setting it up and for adding client email sub-accounts.
  • SendGrid seems to have service outages more often than I would have expected.
  • The pricing is a little misleading. They have "free" and "inexpensive" plans but you cannot really do much of any use with those plans.
  • Technical support is spotty - sometimes they are instantly available and sometimes not.
When you have email being sent "by" a WordPress website, SendGrid makes it much more likely that your email will go through. Also, it imposes a certain structure that makes you a better email marketer if you're using it to send email newsletters.
Read Tim Colling's full review
No photo available
July 29, 2018

Easy to Use! Your Marketing Team Will Love It!

Score 9 out of 10
Vetted Review
Verified User
Review Source
Currently, we utilize SendGrid for outbound emails to our registered candidates. Our business model includes 2 core groups, employers and candidates (B2B & B2C), but are connected in that we send candidates job openings from those employers. SendGrid allows us to do that in a very streamlined way, which helps greatly because our goal is to provide our candidates with the most up-to-date job openings. Our marketing department is the sole user of SendGrid at the moment as our processes are fully interconnected to SendGrid on the B2C side. SendGrid addresses our need to get job openings in front of candidates really at any moment that we would like, which includes both ad-hoc plans and structured plans.
  • Ease of Use - SendGrid is really very easy to use, from creation of emails to the actual delivery. This is helpful because in instances where our marketing team members are busy with other projects, an admin like myself can easily come in to assist.
  • Statistics - The reporting functionality is great for us too as it gives us insight as to performance of our emails which helps greatly in optimizing.
  • Customer Service - The SendGrid team has always been helpful with regards to best practices, new products coming out and answering any questions that we may have.
SendGrid, in our world, has been best suited for delivering emails to our candidates at a fairly quick rate. This along with providing us insights as to the performance has been very helpful.

On the B2B side, we have not found it to be as appropriate mainly because we tend to want to hit those people in a different way and the stats around those are different.
Read this authenticated review
Aaron Gette profile photo
March 13, 2017

SendGrid effectively delivers value without significant costs

Score 9 out of 10
Vetted Review
Verified User
Review Source
SendGrid is used primarily by our sales and marketing teams to run mini campaigns out of Salesforce. We also use it for some member communication.
  • SendGrid is incredibly easy to use and implement.
  • SendGrid provides an inexpensive tool that the sales team can leverage for high ROI.
  • SendGrid has great support and has been willing to work with us on all our needs.
  • SendGrid is a little too basic and therefore has not replaced all the functionality we need in Marketing Cloud/Exact Target.
SendGrid features a more powerful dashboard and better analysis than other comparable platforms. It has a slightly more expansive feature set and higher limits on the free tier. Custom domain branding makes for an easy to implement solution. SendGrid provides libraries for integration in many languages and was easy to do so with excellent documentation.
Read Aaron Gette's full review
Dustin Brackett profile photo
March 02, 2017

Send Good with SendGrid

Score 9 out of 10
Vetted Review
Verified User
Review Source
We have helped a client use SendGrid to understand who his good contacts are out of his 10,000+ address database. Through SendGrid, we have sent out many emails and measured their effectiveness to understand who we should be focusing our attention on with future marketing including email campaigns and other digital marketing tactics.
  • Marketing campaign builder ease of use
  • API integrations (send emails from other applications like Wordpress)
  • Deliverability
  • They don't have a very robust template gallery
  • Very strict spam scoring
I think it's great for anyone looking to manage email marketing campaigns (our main use) as their builder is very easy to use and customize, they always deliver well, and have great analytics. I would say that if you're relying on cookie cutter templates it may not be your best choice because they have a very small inventory of them to choose from.
Read Dustin Brackett's full review
Amber Klein profile photo
February 20, 2017

Send Grid Email - High Power Platform

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid to send emails on behalf of a selection of our clients. It helps us consolidate the email marketing for our clients in an easy-to-use dashboard so they can better market to their customers and potential customers.
  • Easy-to-use interface
  • High delivery rate
  • Great workflow capabilities
  • Lacking a testing platform like Litmus
It's great for businesses looking to send numerous emails per month and are looking for really robust analytics and data. It's not very appropriate for small businesses as the capabilities might be too big for smaller businesses who aren't sending tons of emails per month.
Read Amber Klein's full review
Robbie Hodge profile photo
March 06, 2017

Great if you already use SendGrid.

Score 8 out of 10
Vetted Review
Verified User
Review Source
We have used SendGrid Marketing Email to deliver marketing messages to users on our email list.
  • Delivery Rate
  • Ease of use to create
  • Good reporting
  • Better segmentation
  • More integration
Perfect for users who actively use SendGrid to deliver transaction emails yet don't have any specific email software. Allows you to get marketing delivered to subscribers without paying for email marketing software. Really works well if you don't send emails on a routine basis.
Read Robbie Hodge's full review
No photo available
April 25, 2017

Powerful email program that scales

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use SendGrid to send all of our transactional emails for millions of purchases, account notifications, etc., as well as for millions of marketing emails. We use it both as our own email marketing program and to power an automated email marketing software service we sell to our clients. Most of our emails are designed and then implemented to be automatic and dynamic (i.e., we don't use it for custom newsletters and we never use it for cold email campaigns).
  • High deliverability rates
  • Easy and robust API implementation
  • Cost-effective plans for enormous email send
  • Pricing can be a double-edged sword -- you can easily underpay for a plan and get hit with big overages, and you can just as easily overpay for a plan you don't need. Paying in advance is a real gamble.
  • SendGrid is for more technically proficient users. I would only recommend this program to developers or highly technical email marketers.
  • SendGrid doesn't come standard with Drip Email features (at least last time I checked). As far as I know, it's a newer feature and comes at a separate cost. In my opinion, that's a hole in their feature coverage.
Great if you're a larger company or if you have a technical team to help implement. Great if you're trying to implement a "set it and forget it" type of solution for transactional emails or notification emails. Great if you're trying to create dynamic or automated marketing campaigns.

Not great if you're a smaller company just starting out or if you're a non-technical staff. Terrible if you're just trying to send simple, WYSIWYG marketing emails.
Read this authenticated review
No photo available
February 20, 2017

SendGrid Marketing Review

Score 7 out of 10
Vetted Review
Verified User
Review Source
We send out multiple monthly newsletters for our players as well as our game operators. Our marketing department uses it as a means to communicate with our communities and share information about upcoming events, product releases, and other vital information. We also use it to send information about the various systems we use.
  • The drag and drop feature to build your newsletter is easy to use.
  • You only pay for the email you send so pricing is extremely reasonable.
  • Customer service and technical support is difficult to get a hold of unless it is through email which has a longer response time.
  • Very HTML and coder based so if you do not know how to code, your options are limited.
  • Little bugs will make parts of your newsletter not come out right like spacing or colors in certain areas.
I think it is well suited for people who do not want to spend a ton of money on email marketing. It is also easy to use for people who do not know how to code, but there are a lot more features and capabilities if you do know how to code. This is a plus and a minus. I also think that their tutorials are very abundant and helpful if you are able to learn on your own and teach yourself how to use the software.
Read this authenticated review
No photo available
February 27, 2017

SendGrid makes the grade

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use SendGrind as a relay for transactional emails. We run client branded email campaigns through SendGrid as well as internal marketing campaigns.
  • Data & analytics
  • List management & suppression
  • Whitelabel and great support
  • Would benefit from top-notch email building platform
  • Would like a testing platform like Litmus
Not very appropriate for small businesses or agencies. Great solution for larger organizations.
Read this authenticated review

Twilio SendGrid Email Marketing Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (18)
8.0
Dynamic content (22)
8.3
Ability to test dynamic content (21)
8.3
Landing pages (10)
7.8
A/B testing (14)
8.6
Mobile optimization (20)
9.0
Email deliverability (26)
9.5
List management (23)
8.8
Triggered drip sequences (10)
8.8
Dashboards (26)
8.5
Standard reports (25)
8.6
Custom reports (17)
8.1

About Twilio SendGrid Email Marketing

Twilio SendGrid Email Marketing provides users with powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and actionable analytics. According to the vendor, Twilio SendGrid Email Marketing is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber.

Twilio SendGrid Email Marketing aims to help users by providing:

FLEXIBILITY TO WORK YOUR WAY
The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says the choose-your-path editing options save time, whether users prefer code, design, or a mix of both.

EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION
The vendor aims to provide users with an intuitive, clean UI that makes it clear who you’re targeting. Users can also personalizing campaign subject lines and content, and design custom fields to import.

ACCESSIBLE, ACTIONABLE ANALYTICS
According to the vendor, Twilio SendGrid brings the most important campaign stats front and center so users can quickly gauge performance and iterate. When it’s time to dig deeper, Twilio SendGrid provides users with robust email activity data, inbox and geography insights, and more.

PROVEN DELIVERABILITY, SCALE & SUPPORT
Getting your messages to the inbox is at the core of everything Twilio SendGrid does. The vendor provides 24/7 support, access to expert onboarding, and deliverability services.

Categories:  Email Marketing

Twilio SendGrid Email Marketing Competitors

Twilio SendGrid Email Marketing Technical Details

Operating Systems: Unspecified
Mobile Application:No