Item: Intuit Mailchimp
Rating: 8
Author: Karee Smith

Overall Satisfaction with Mailchimp

Use Cases and Deployment Scope

I am able to alert my personal customers with news, new products, sales, announcements, events, etc. I like that I can send it to my “business” list of people I have set up.

Pros and Cons

Pros

Adding your own images and text is very easy.
It’s free.

Cons

The templates are sometimes not useful and it can be difficult to maintain good formatting, especially in the app.
It is hard to change text size.

Return on Investment

I am able to keep my customers informed - Increases my customer's purchases when alert new products or deals.
More personal coming from me (their coach) vs the bigger company.

This is the first free one I was recommended by a friend - Since it was easy to use I continued to use it! I’ve used text blasters before and other email blasters but this one I felt like I could utilize well and easily- seemed to have more to offer than other free apps.

Usability

Easy to use but a few things with formatting are difficult especially on app vs on the computer. You do not have to have coding experience to use this, so it makes it accessible to many and you can manage many lists. The app has some features it could improve and update.

Lessons for Success

That a lot of people don’t open emails! You must make it a good tag line and keep your audience engaged. A lot fewer people were opening my maulers than I would have guessed.

Likelihood to Recommend

Anywhere you’d like to send the same email to multiple people, this is an extremely useful tool. I really appreciate that it is free and mostly easy to use. It also gives you reports of who opens it, who clicks on links, etc. the reports are helpful if you need data.

Intuit Mailchimp Feature Ratings

Comments

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Great free email list tool!

Software Version