Great for email marketing and more.
January 10, 2020

Great for email marketing and more.

Mike McPeak | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use Mailchimp for our email marketing efforts. We do not have a newsletter, rather we send out highly segmented email. Our total email list is over 18,000 contacts, but at times we have emails sent to less than 1000.
  • Easy Segmentation
  • Unsubscribe management made easy
  • Integration is not easy with an uncommon CRM system
  • Can be pricey
  • Email marketing has excellent ROI and Mailchimp makes it simple and efficient.
  • Swiftpage ACT!
Creating templates in Mailchimp is a million times easier than in Swiftpage ACT!
Niche use cases can take a little time to figure out, but Mailchimp's customer support is great at walking through tricky situations.
To be honest, we're just beginning to explore the full range Mailchimp has to offer, having only used the e-mail portion previously.
Do not hesitate to contact support if you get stuck. They are wonderful.
Mailchimp makes audience segmentation for highly targeted email marketing simple and efficient.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports