Mailchimp
Top Rated
Mailchimp
Starting at $10 per month
View PricingOverview
What is Mailchimp?
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Read moreRecent Reviews
How Mailchimp Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
View all 26 features- Email deliverability reporting (626)8.585%
- WYSIWYG email editor (392)8.282%
- Standard reports (406)8.181%
- List management (411)8.181%
Reviewer Pros & Cons
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Pricing
View all pricingEntry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $10 per month
Product Demos
Largest student-run business in the world uses Mailchimp ads into increase revenue
01:31
Features
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Mailchimp?
Mailchimp is an all-in-one Marketing Platform for small businesses. The vendor says its goal is to help small businesses market smarter so they can grow faster. Mailchimp aims to be the backbone for customer relationships, and boasts user-friendly tools. Mailchimp is designed to put the audience at the center so users can send marketing emails and automated messages, create targeted ad campaigns, build landing pages, send postcards, facilitate reporting and analytics, and sell online. The vendor reports that millions of businesses and individuals - from community organizations to Fortune 100 companies - use Mailchimp to connect with their audience with the right message, at the right time, in the right place. Founded in 2001 and based in Atlanta, GA, Mailchimp has 1000+ employees and is privately held.
Mailchimp Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Reporting & Analytics Features
- Supported: Standard reports
Mailchimp Screenshots
Mailchimp Video
Student-run business uses Mailchimp ads into increase revenue
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Mailchimp Competitors
Mailchimp Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
MailChimp is an SMB-oriented email platform. A free account is offered with a 500 subscriber limit and with a limit of 3000 sends. There are various pricing models above 500 subscribers.
Mailchimp starts at $10.
Reviewers rate Email deliverability reporting highest, with a score of 8.5.
The most common users of Mailchimp are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
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Reviews
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December 22, 2022
An email marketing tool, we've gradually come to love.
Our ability to connect different areas of our email marketing campaigns together , in terms of automation and even integrate third party tools into the flow without bottlenecks, is the biggest benefit that I think we have derived from Mailchimp as a team.
Score 8 out of 10
Vetted Review
Verified User
Keeping an organised setup is important but a key factor is ensuring there is good quality content ready to go to be plugged into Mailchimp to really get this most out of this platform. Work with a designer to create multiple templates will help save lots of time in the long run and ensures that the look and feel of the emails remains fresh and engaging for the recipients.<br>
November 28, 2022
Good tool for Mail for masses
Tracking links in your emails will use the domain “list-manage.com This might be useful to know. We were able to reduce the bounce rates with Mailchimp so we are in general very happy with the tool
October 21, 2022
A good tool to manage data.
I think you shouldn't get carried away by appearances, the mailchimp logo makes you doubt a little about its power.
October 19, 2022
An all-in-one platform to help build your brand image
I've been able to make strategic decisions and changes based off of engagement analytics while also building my client's brand images while building a stronger foundation for their brand through Mailchimp's features.
October 19, 2022
Mailchimp has been a lifesaver for my team.
Score 9 out of 10
Vetted Review
Verified User
We are able to manage all of our marketing events, campaigns, and reporting in one place. Mailchimp is great for startups and small businesses who don't have the resources to hire an in-house marketing team! Mailchimp has been a lifesaver for my team. Up until I started using it, I had to use multiple platforms to design a campaign and send emails.
Email marketing is still your best and cheapest returning customer purchasing tool, and best way to communicate with new customers! Way more reliable than social media, and less expensive than advertising. Money spent on good emails and templates has a better ROI than money spent on Advertising IMO.
October 12, 2022
Mailchimp is not ideal but it's the best available tool
Our success is solely in the sense of using Mailchimp has helped us grow our list of attendees. We don't attribute much to Mailchimp except dread of having to create the next invite and make sure it goes out properly.
October 12, 2022
Mailchimp - The perfect all-in-one marketing software
Using Mailchimp I got good return on investment (ROI).
October 11, 2022
Mailchimp or Mailchump?
I've successfully moved from a very closed, personal email list to a large and growing public list as my work has evolved from personal mission work to a writer and author platform. Mailchimp has allowed me to do this seamlessly and has offered me step-by-step guidance with great articles along the way.
October 11, 2022
Great for starting out, getting more difficult to use as we have grown and scaled our audience
Keeping in contact with users
I have successfully run newsletter campaigns for my own company and for my client's companies. With the constant algorithm changes happening all the time on social media, creating and owning a newsletter list is more important than ever. I have helped clients begin a client communications email list and to create a marketing list sign-up form for their websites.
October 08, 2022
Intuitive and Easy to Use Email Marketing and Automation Software with Some Glitches.
Mailchimp allowed us to grow our customer database and helped to ensure customers received our content, and those who wished to opt out were tracked in the system. I appreciate the technology Mailchimp offers, as everything is automated, making our making processes faster and more efficient.
September 08, 2022
Email marketing for everyone!
I would say start on a small scale to test things before you move to your primary list of contacts and send out emails. That will let you get a good idea of what your content will look like, what the analytics would be like and what reporting you want to set up. They also offer a free version which I think you should try. While the free version is fairly limited in scope it should still make your decision to purchase a lot easier.
September 01, 2022
In my opinion, the customer service is the worst on the planet
Score 1 out of 10
Vetted Review
Verified User
September 01, 2022
Great Product, Great Value!
Most importantly, we have learned the importance of good content, a good subject line, and eye-catching graphics and headlines to make sure people open and read the emails. We also use recommended days and times to send our emails, hoping for the best open rates and click-through rates possible.
August 04, 2022
Great (Email) Marketing Platform
The best thing that Mailchimp does for us is simplified email marketing efforts. It does save time and helps us organize and track the communications that we are giving clients and personnel. It removes a lot of the headache that comes from sending emails to devices with multiple screen sizes, as well as helps us test our mailing lists.
July 27, 2022
All-in-one solution for newsletters/eblasts and more
People sign up for our newsletter and more people are opening it. Our open rate has increased over the past few years. We have a good database and a good newsletter so people will open it. Mailchimp helps us filter out people that are not interested so we can purge them from our list.
The biggest success would be continuing to reach our subscribers in a day in age where people are flooded with social media ads, junk mail, and more. When someone signs up to receive emails from you that shows they're truly interested in your company and what you have to offer. This means Mailchimp will always be one of our biggest forms of marketing and reaching our guests.
July 03, 2022
Best all in one email marketing tool
Using Mailchimp my organisation has had a 33% increase in our overall sales revenue on a year-on-year basis. Our overall customer satisfaction has increased up a notch. Throughout these years of using Mailchimp we have understood how our customers are interacting with our products and we are also able to help them grow.
Score 7 out of 10
Vetted Review
Verified User
The biggest win for us and something we have not expected Mailchimp to deliver was the possibility to implement the website widget for newsletter signups. Setting it up and customizing was very easy and we could do this by ourselves (without having experienced knowledge about development). Thanks to this feature, we saved some money by not having to ask our external software house to do it.
June 22, 2022
All in one marketing platform - Mailchimp
I am managing, tracking, [and] retargeting my customers (audiences) with the help of Mailchimp. I have seen growth in my business.
June 17, 2022
A great email platform to begin your journey
I have used it effectively to deliver an email campaign that I use as a new business tool.
June 13, 2022
Mailchimp: Newsletter distribution made easy
The successes that I have had with Mailchimp stem from its ability to create and send newsletters out to many recipients. I've learned that this functionality is extremely beneficial to my organization as it allows many people to be able to receive important information in a very simple and digestible fashion.
June 11, 2022
Great customer engagement tool
The major success that we have had with Mailchimp is the reduction in customer churn that we have achieved. Through the constant engagement that we have had with our users, we were able to understand them better and reduce their overall churn rate. Also, we were able to upsell more of our products thereby improving our revenue.