Send bulk emails with a few clicks using Mailchimp.
January 21, 2020

Send bulk emails with a few clicks using Mailchimp.

Rahul Kumar | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version


Overall Satisfaction with Mailchimp

Mailchimp is, I think, our first and only mail-sending platform for bulk and promotional emails. It is being used by our marketing department to send promotional emails on various occasions and for promotions. Mailchimp does address user-targeting and user-retention issues. We use Mailchimp to keep connected with users targeted according to the requirements.
  • Mailchimp does offer a freemium version too, so it's easy and free to learn about Mailchimp.
  • In the standard version, it has a few of the most used and best templates for bulk emails.
  • Not so good for small organizations or start-ups because of pricing.
  • A little bit time-consuming for full customization.
  • It saves time and energy by easily sending and tracking bulk emails, and it affects user retention.
  • Its various types of reporting and targeting allow us to target actual users.
Mailchimp is one of the most used tools for bulk email promotions, suitable both for small and large organizations, those who do not have their own mail-sending platform. Mailchimp has so many premium features in its paid plans, which are very beneficial for the sorting out of users. Its premium templates are very useful to design emails with ease. We can send bulk emails to thousands of users with a few clicks.
We have not used all of Mailchimp's paid features, but we get benefits from its behavioral targeting feature. It keeps track of how end users respond to the mail sent from our side, and with the help of these reports, we can easily get a sorted list of targeted users.
We get nice user retention using Mailchimp, as it allows us to send various promotional mails using automation on various promotions or dates. Using a third-party tool like Mailchimp for bulk emails saves much effort and keeps our domain whitelisted on the search engines.
Mailchimp is very suited for bulk email sending to a large number of users at once, as it was made for that only. Now it also offers so many additional features with paid plans. Mailchimp's behavioral targeting feature works well to sort out the user base, according to their response types. Mailchimp helps to target users, those who actually like our services, and attract those who are not happy with us.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Standard reports