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Mailchimp Marketing Campaigns
March 17, 2021

Mailchimp Marketing Campaigns

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Essentials

Overall Satisfaction with Mailchimp

We are using Mailchimp exclusively for our marketing campaigns. It is being used by many of our branches and has become our main platform for sending out targeted and personalized email blasts. It has great customizability and preset themes which make it easy to design and use the tool for effective mail marketing.
  • Customizable.
  • Preset templates.
  • HTML support.
  • Adaptable.
  • Interface.
  • Mobile support.
  • More options in trial version.
  • Time saved.
  • Reduced manual labor.
  • Good ROI.
  • Productive analytics.
We used to send out emails and newsletters locally to all subscribers, and the mail templates had to be designed manually. Ever since we started using Mailchimp, our work has reduced drastically. All our mails go out in matter of seconds, and delivery analytics help in fine tuning the marketing campaign for better results.
We have cut down the need of using multiple apps to design logos, templates and mail campaigns. Our mailing lists are now segmented and more organized than ever. Delivery feedback and read receipts also help in identifying regular readers and potential clients, and highlights points of errors and scope of improvement.
In the course of time that we have spent learning and using Mailchimp, we have learned how to read and make useful strategies out of the analytics. Optimum utilization of analytics has helped us in identifying and targeting correct clientele, and has helped us make better informed marketing and business decisions.
Mailchimp is a good tool for sending personalized emails to all of your mailing list subscribers in just a few clicks. It is easy to design, and for beginners the preset templates are quite helpful. It is fairly simple to study and make good use of the analytical tools integrated with Mailchimp.

Mailchimp Feature Ratings

8.9
WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
8
Landing pages
9
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
9
Lead Management ()
Not Rated
Campaign Management ()
Not Rated
Social Media Marketing ()
Not Rated
9.0
Standard reports
9
Platform & Infrastructure ()
Not Rated