Mailchimp is a Great Tool for Businesses
March 17, 2021

Mailchimp is a Great Tool for Businesses

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

Mailchimp is being used by multiple departments across the organization. We use it to send newsletters to our clients as well as communications to our internal team members.
  • Ease of use
  • Analytics
  • Audience Management
  • More robust social media management tools
  • Functionality that lets you attach documents to emails sent through the platform
  • Better pricing for companies with a large audience
  • We've increased our marketing reach significantly since using Mailchimp.
  • We've increased sales since using Mailchimp.
I have used Constant Contact and Hubspot. Mailchimp is more user-friendly and offers a lot more functionality. They are also adding a lot of integrations that will make it an even more robust platform over time.
Overall, it is very easy to use. However, there are some aspects of the software that I found challenging, which is why I am not giving it a 10. The areas where I struggled were setting up drip sequences, it was a little more complex than I thought it would be. Everything else I have used within the platform is very user-friendly and beautifully designed. Navigating the platform is fast and efficient.
Our company has mostly used Mailchimp for sending newsletters and managing our audience through the platform. We did try the social media management tools but did not find them useful for us because they didn't have all of the social platforms available to post to.
Mailchimp has helped us to easily grow our email list by focusing on our analytics. It has given us great insight into what content our audience engages with. It has helped us learn how to segment our audience, and provide them with content that they actually want to see. It has been beneficial for our sales team as well.
Mailchimp is a great platform for businesses and solopreneurs. It is easy to set up and start using quickly. I especially like the design templates they have so you can build your newsletters without HTML experience. It may not be a good option for businesses that have large audiences as it can be quite pricey as you increase your audience size.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports