Mailchimp is extremely user friendly, especially for someone with no email marketing experience
May 13, 2021

Mailchimp is extremely user friendly, especially for someone with no email marketing experience

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard

Overall Satisfaction with Mailchimp

We use this on behalf of clients to conduct communications campaigns.
  • User friendly interface
  • Easy to upload contacts
  • Intuitive design tools
  • When you send an email, you cant just go in and send it to more people, you have to duplicate the campaign and send it anew. This creates clutter in your campaign history.
  • We haven't used it enough to be able to measure ROI yet, at least for the clients I use it for.
I actually have not used other systems like this.
Having never used another marketing email platform like this, I was able to figure out how to use it on my own relatively easily.
The main benefits are that it is easy to use, easy to test, and the design tools are built right in. You don't need to have someone create an email design and then upload it, because anyone can build that within the platform.
The main thing I learned is that there are certain email domains that won't accept emails from MailChimp.
Well suited for any email blast campaigns for marketing, but definitely not something you should use for media outreach to reporters. Though I doubt any PR person would actually do that as it would be in very bad form.

Mailchimp Feature Ratings

WYSIWYG email editor
7
Dynamic content
10
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
Not Rated
List management
9
Triggered drip sequences
Not Rated
Standard reports
Not Rated