Good Email Marketing toll withput GTM, API and Webhook Integartion.
April 04, 2022

Good Email Marketing toll withput GTM, API and Webhook Integartion.

Chhaya Singh | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Software Version

Premium

Overall Satisfaction with Mailchimp

We are into the B2C business. We started using Mailchimp as an Email marketing tool, Later we realize it is not the correct tool for our business as other channels like SMS, Push and WhatsApp were missing. Integration with GTM and API is not available. Later we decided to go ahead with the omnichannel tool.
  • Account Creation
  • Mass Mailing
  • Data Management
  • GTM intgeration
  • API and Webhooks supports
  • You can save some penny using MailChimp for Email Marketing
MailChimp does not have GTM, API, and Webhooks integration. These features are required in present-day automation.
We cannot call MailChimp an All-in-one marketing tool. It does not support other channels like push notifications, WhatsApp, and SMS. Reporting and Analytics are very basic. Mailchimp really had to work hard bringing these features onboard.
My experience with MailChimp is not so good. Very soon I realize this tool is not fit for my business. But Mailchimp's ability to deliver Emails right into the Inbox is amazing.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

No

Did Mailchimp live up to sales and marketing promises?

No

Did implementation of Mailchimp go as expected?

No

Would you buy Mailchimp again?

No

I rate this tool 4 out of 10 because it has limited features and I don't feel it is the right tool for a B2C environment.

Mailchimp Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
6
A/B testing
7
Mobile optimization
4
Email deliverability reporting
5
List management
7
Triggered drip sequences
5
Standard reports
5