Great value for your business!
October 09, 2023
Great value for your business!
Score 8 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
Mailchimp allowed us to manage our all of our email campaigns in one platform and analyze performance in a more efficient way. We have been able to capture more customers and customer information thanks to its automation capabilities, as well as make optimizations based on the reporting we saw. Overall, Mailchimp saved us a ton of time in our email campaigns which allowed us to dedicate time to other tasks.
- Lead Management, how we send messages to our leads based on a lead scoring system
- Automation, which emails are sent and when based on where the user is in the customer journey
- reporting, offering us insights to make optimizations on performance
- Navigation around the interface can be tricky if you are not technical or a new user
- Comparison of campaigns on a period over period basis
- List Management, if a user unsubscribes they normally want off all email lists, but this isn't the case so we get angry messages from customers because they are on other lists based on their customer profile and what criteria they fit.
- Getting more purchases (units sold)
- having a 40% increase in conversions from abandoned carts
- Time efficient on our email campaigns
We benefited by using Mailchimp for our management of email campaigns, but never got to integrating it with our other social platforms.
Our success we've had with Mailchimp is getting more purchases and having better targeting of our customers based on which steps they take in the customer funnel.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes