MailerLite is a solid Mailchimp competitor
August 02, 2021

MailerLite is a solid Mailchimp competitor

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with MailerLite

MailerLite was used by the Communications department to send press releases and other important announcements to local news stations, chambers of commerce, and other constituents. Our distribution list is small and I needed a quick and easy way to distribute these announcements from my laptop or phone. I was looking for something more streamlined than Mailchimp, but still had features that we could grow into. MailerLite's fresh and simple interface was intriguing and the features were on par with other big names.
  • List management
  • Scheduled sends
  • Easy to use templates
  • Onboarding was difficult when setting up a non-paid account to try it out.
  • Compared to other services, emails from MailerLite were opened less often (your milage may vary).
  • MailerLite is nicer to use than similar services.
MailerLIte is streamlined and overall nicer to use than Mailchimp. This may have changed since I used it last, but emails sent by MailerLite seemed to not get as many opens as those sent by Mailchimp. For that reason, I switched back to Mailchimp. I would be willing to give MailerLite another chance.

Do you think MailerLite delivers good value for the price?

Yes

Are you happy with MailerLite's feature set?

Yes

Did MailerLite live up to sales and marketing promises?

No

Did implementation of MailerLite go as expected?

Yes

Would you buy MailerLite again?

Yes

MailerLite is a nice product, easy to use, and sends emails as expected. Depending on your business need, other important features like landing pages, signup forms, and automation will round out your marketing toolkit.
The product is very focused on adding subscribers, which makes sense since their subscription plans are based on subscribers emailed each month.

MailerLite Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
9
Standard reports
8
Email Previews
9