Hoping for more with Adobe
March 28, 2019
Hoping for more with Adobe
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Marketo
We are an agency and manage our client's Marketo accounts. We set up the implementation as well as ongoing strategy and execution. Our clients use Marketo across the whole organization and work to help align marketing and sales.
- Smart campaigns: Marketo allows for a lot of flexibility to create custom journeys
- Filters: I love that you don't have to create segments but rather can create contact filters within campaigns
- Snippets: Being able to create custom snippets to use across multiple emails
- Reporting: Hoping this will change with Adobe being integrated; it has a very limited view, is unclear on setting up reports and data is incomplete or hard to find
- Reporting: I hate that if I want to see an email report I have to create it for every email. Reports should automatically be created instead of wasting time copying/creating with each campaign
- Email builder: Our clients use email templates that are never 100% the same but may have the same shell. For example, one email could include a row with image, text, CTA, followed by another row of the same; email two could just have the one row. When creating the emails from templates there is no flexibility to just remove or add the extra blocks I need; instead I am forced to create two email templates. Being able to use a drag and drop builder that allows for background images, hiding blocks on mobile vs desktop, etc. would be helpful
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
- Prospecting / New Business
Outcomes depend on the client and the campaign. We have clients where lead generation is their main goal and for others it is awareness.
Selection depends on the client. I think out of all the tools, Marketo does the best job when it comes to workflows, but I don't like the email builder or their lack of reporting.
100,000 to 250,000