Maximizing Marketing Automation With Marketo
March 28, 2019

Maximizing Marketing Automation With Marketo

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

Marketo is used as an email and lead automation platform by my department.

Pros

  • Campaign Automation - very good and easy to use platform. Clearly defined filters, smart lists, and flows. Also very robust in logic creation and providing multiple ways to automate processes.
  • Integration with external cloud platforms and databases.
  • RCE + Reporting and Analytics - the level of robustness and autonomy provided in generating insights is truly unique.

Cons

  • There's room to provide additional transparency and ease in navigation and determining members within a flow wait step. This is particularly applicable when attempting to review members within a wait step.
  • Email Template Build could be relatively more user-friendly by including drag & drop feature for content block build. Templates could also be a bit more diverse and dynamic similar to Knak.
  • Product Launches
  • Customer Service
Product Launches - We created a few outreach campaigns to increase awareness about a newly launched mobile app by nurturing customers about the benefits and different use cases. This, in turn, was aimed at increasing stickiness and driving loyalty to the brand and product offering.
Customer Service - Marketo was used to drive retention and drive customer satisfaction which is rated through NPS scoring.
N/A
250,000 to 1 million
Both
Marketo is well suited for outbound campaigns to both customer and employee groups as it provides the ability to create tasks & alerts to produce emails for colleagues and simultaneously communicate with customers. Also very applicable in generating insights about outreach campaigns etc.

Hard to think of scenarios where it's not appropriate. However, it'll be nice if UTM tracking and GA analytics could also be condensed into Marketo.

Adobe Marketo Engage Feature Ratings

8.7
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.0
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
9.3
Dashboards
9
Standard reports
10
Custom reports
9
8.5
API
8
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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