Maximizing Marketing Automation With Marketo
March 28, 2019
Maximizing Marketing Automation With Marketo
Score 9 out of 10
Vetted Review
Verified User
Software Version
Email Marketing Solution
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Marketo
Marketo is used as an email and lead automation platform by my department.
- Campaign Automation - very good and easy to use platform. Clearly defined filters, smart lists, and flows. Also very robust in logic creation and providing multiple ways to automate processes.
- Integration with external cloud platforms and databases.
- RCE + Reporting and Analytics - the level of robustness and autonomy provided in generating insights is truly unique.
- There's room to provide additional transparency and ease in navigation and determining members within a flow wait step. This is particularly applicable when attempting to review members within a wait step.
- Email Template Build could be relatively more user-friendly by including drag & drop feature for content block build. Templates could also be a bit more diverse and dynamic similar to Knak.
- Product Launches
- Customer Service
Product Launches - We created a few outreach campaigns to increase awareness about a newly launched mobile app by nurturing customers about the benefits and different use cases. This, in turn, was aimed at increasing stickiness and driving loyalty to the brand and product offering.
Customer Service - Marketo was used to drive retention and drive customer satisfaction which is rated through NPS scoring.
Customer Service - Marketo was used to drive retention and drive customer satisfaction which is rated through NPS scoring.
250,000 to 1 million