Marketo UX Has Room to Grow

Reporting on forms -- would like one holistic view of how many form fills we have for each.

The amount of folders gets complicated sometimes. Not a very clean view.

No drag and drop functionality, especially when uploading lists. Have to create the name instead of having it pulled from the CVS. It can get tedious.

Make seeing the life cycle stages easier, like on my dashboard, instead of having to dig in.

The backgrounds have nothing to do with Marketo (e.g. the Italian villa scenes). No one I've talked to that works at Marketo can tell me why they exist. For such a big amount of real estate and for anyone who's a visual person, it's kind of bizarre. Makes me wonder what other things in Marketo people just can't explain.

When we signed up for the revenue cycle modeler, our customer success manager called it so many different things and then eventually said it's all part of the Life Cycle Modeler. Then it sounded like there was a name change... it was all confusing and should have been much more streamlined. If you're going to change names of add-ons or products it needs to be very clear to everyone-- your customers and your employees.

Customer success managers should be called account execs. They're just there to sell. I feel like if I need support, I have to go with our agency versus talking to Marketo. There isn't a ton of support once your initial onboard, minus creating tickets. Creating my first ticket was tricky too, because Support wasn't added to our instance yet. Onboarding everything was pretty cumbersome. Felt like lots of add-ons and "oh, we didn't know you didn't have that yet" -- opportunities for them to just make more money.