Item: Marketo Web Personalization (Marketo RTP)
Rating: 6
Author: Verified User

Use Cases and Deployment Scope

We use Marketo Web Personalization for dynamic banner ads, that showcase content based on user-specific data that they've provided.

Pros and Cons

User targeting
Personalization
Flexible configuration

Simplifying UX
Simplifying configuration

Return on Investment

Personalization capabilities no other software could offer on a complex web architecture
No code needed for use and maintenance once properly installed

Alternatives Considered

Acquia Digital Experience Platform

Marketo Web Personalization has better and more flexible personalization options than Acquia Lift.

Key Insights

Do you think Marketo Web Personalization (Marketo RTP) delivers good value for the price?

Not sure

Are you happy with Marketo Web Personalization (Marketo RTP)'s feature set?

Yes

Did Marketo Web Personalization (Marketo RTP) live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Marketo Web Personalization (Marketo RTP) go as expected?

Yes

Would you buy Marketo Web Personalization (Marketo RTP) again?

Yes

Other Software Used

Optimizely Web Experimentation, Google Analytics, Slack, Looker Studio, Wrike, Drupal, Quip, Figma

Marketo Web Personalization is very flexible in terms of applying it to various scenarios and very complex website architectures. Where it falls short is making this much easier to both configure and maintain. The personalization features are good but not exceptional.

Users and Roles

10 - Marketing Operations
Web Marketing
Blog
SEO

Support Headcount Required

3

Business Processes Supported

Personalization
Internal web advertising

Likelihood to Renew

I'm not the person in charge of this.

Usability

5

It is complex to set up and maintain and not intuitive.

Usability Pros and Cons

Pros	Cons
Technical support not required Well integrated Familiar	Do not like to use Unnecessarily complex Slow to learn Cumbersome Feel nervous using

Comprehenive but rather non-intuitive software for personalization

Overall Satisfaction with Marketo Web Personalization (Marketo RTP)