Comprehenive but rather non-intuitive software for personalization
March 14, 2024
Comprehenive but rather non-intuitive software for personalization
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Marketo Web Personalization (Marketo RTP)
We use Marketo Web Personalization for dynamic banner ads, that showcase content based on user-specific data that they've provided.
Pros
- User targeting
- Personalization
- Flexible configuration
Cons
- Simplifying UX
- Simplifying configuration
- Personalization capabilities no other software could offer on a complex web architecture
- No code needed for use and maintenance once properly installed
Marketo Web Personalization has better and more flexible personalization options than Acquia Lift.
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes
Using Marketo Web Personalization (Marketo RTP)
10 - Marketing Operations
Web Marketing
Blog
SEO
Web Marketing
Blog
SEO
- Personalization
- Internal web advertising
Using Marketo Web Personalization (Marketo RTP)
| Pros | Cons |
|---|---|
Technical support not required Well integrated Familiar | Do not like to use Unnecessarily complex Slow to learn Cumbersome Feel nervous using |
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