Using Marketo to Support Sales Goals
January 10, 2024
Using Marketo to Support Sales Goals
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
Overall Satisfaction with Adobe Marketo Engage
Lead management, campaign programming, marketing automation, analytics, database management, and operational programming.
- Program automation (templates, duplication, tokens)
- Lead Management tracking
- Lead Nurturing
- SFDC integration, sync and field management
- Event partner integration
- Event Calendar token - not enough features
- Lack of OOB landing page and email templates customization features
- Lack of SFDC analytic integrations and reporting
- Lack of design marketing and branding features
- Faster lead conversion
- Increased Campaign ROI
- Faster program build time
- Product Launches
- Customer Service
- Lead Management
- Prospecting / New Business
The goal to increase new product sales, adopt customer success programs, and drive growth in new markets. Marketo allows for program customization, email marketing, automation and tracking in each of these areas.
I've used Mailchimp for email marketing. Mailchimp has an impressive creative suite for building campaigns. The version I used years ago lacked a full analytical picture and tracking. I can't speak to the current version and features.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
No
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes