Overall Satisfaction with Microsoft Advertising (formerly Bing Ads)
Our organization uses Microsoft Advertising to reach relevant audiences through keyword and audience targeting on Bing.com and the associated Microsoft networks. We promote our online degree programs and our brand as a whole. We are able to find interested prospective students based on the keywords they type in and the interest groups they belong to.
- Search Ads
- Importing from Google
- Native Ads
- Lookalike / Similar audiences
Microsoft Advertising has more trustworthy and reliable keyword targeting, but the volume is much lower on Bing.com and related networks than on Google.com and related networks. The display capabilities and performance is lower on Bing as well. The import tool is easy to use for Microsoft Advertising so you don't have to create campaigns from scratch if you're just trying to increase your visibility across networks.
Do you think Microsoft Advertising delivers good value for the price?
Are you happy with Microsoft Advertising's feature set?
Did Microsoft Advertising live up to sales and marketing promises?
Did implementation of Microsoft Advertising go as expected?
Would you buy Microsoft Advertising again?
Microsoft Advertising generally has lower CPAs and higher CTRs than Google, but the volume is the main issue - it cannot spend as much as we'd like it to based on the results. The performance is usually very efficient, the keyword targeting is far more defined and trustworthy than Google, and the audience generally skews older and wealthier.