Microsoft Advertising - Efficiency, but not at scale
May 25, 2021
Microsoft Advertising - Efficiency, but not at scale
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Microsoft Advertising (formerly Bing Ads)
Our organization uses Microsoft Advertising to reach relevant audiences through keyword and audience targeting on Bing.com and the associated Microsoft networks. We promote our online degree programs and our brand as a whole. We are able to find interested prospective students based on the keywords they type in and the interest groups they belong to.
- Search Ads
- Remarketing
- Importing from Google
- Display
- Native Ads
- Lookalike / Similar audiences
- Search Ads
- Analytics of results
- Accurate keyword targeting
- Lower CPA
- Higher CTR
- Increased efficiency at a lower volume
- Google Ads (formerly AdWords)
Microsoft Advertising has more trustworthy and reliable keyword targeting, but the volume is much lower on Bing.com and related networks than on Google.com and related networks. The display capabilities and performance is lower on Bing as well. The import tool is easy to use for Microsoft Advertising so you don't have to create campaigns from scratch if you're just trying to increase your visibility across networks.
Do you think Microsoft Advertising delivers good value for the price?
Yes
Are you happy with Microsoft Advertising's feature set?
Yes
Did Microsoft Advertising live up to sales and marketing promises?
Yes
Did implementation of Microsoft Advertising go as expected?
Yes
Would you buy Microsoft Advertising again?
Yes