Miro beats out all other competitors

Miro is used across all points of our Design Research and customer feedback teams, from planning, ideation, note taking, affinity mapping, and synthesis. It's the shared platform we use to communicate and capture all steps of the process. Miro allows both synchronous and asynchronous collaboration through the persistent board, and as a reference for prior projects to learn the approach and outcomes.

Miro gives us the ability to have everyone's voice heard in the ideation process. By using a collaborative online whiteboard, we structure sessions with brainwriting to start, so everyone is on an equal footing. By starting with writing, nobody dominates the conversation. Then we have the moderator go through and share ideas so people can add context and depth. Then, everything is already captured and well on it's way to affinitization and sense-making.