Great tool to understand users' behavior
March 28, 2018

Great tool to understand users' behavior

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version


Modules Used

  • Engagement Plans

Overall Satisfaction with Mixpanel

Mixpanel is widely used by marketing and product departments in our company. Both product and marketing teams use Mixpanel to understand how users interact with our website, products and services. The tool helps us to analyze real time data of our marketing campaigns get useful insights about our customers' behavior in order to improve user experience of our website and features of the products.
  • Mixpanel gives a great amount of data, which is very well organized and easy to work with
  • Ability to create really nice looking and accurate quick reports
  • Push notifications are very useful and easy to setup and operate
  • Free profiles for small companies
  • Mixpanel does not allow you to have the same event for both web app and mobile app, so you have to create two separate events and track them separately
  • Customer support is pretty slow and just over the email, which becomes an issue when you need quick solution for your question
  • Once you reach users' limit, the price go up significantly
  • We've been using the free version of the toll so far, as we are an early stage startup. The tool has definitely had a positive ROI on our overall business objectives.
We also use Google Analytics to analyze our web and mobile app data. We noticed that although Google Analytics is a great tool with a lot of useful insights, Mixpanel gives us more data about our mobile users. So, I would say that Mixpanel does a better job on a mobile side.
Mixpanel is well suited for small and medium companies; it is also pretty scalable to be used by enterprises as well. It helps to capture visitor activities and presents data in very clean, insightful and understandable way. It can be used as an addition to Google Analytics or as a completely separate tool.