Useful tool for marketing teams
April 06, 2018
Useful tool for marketing teams
Score 7 out of 10
Vetted Review
Verified User
Software Version
Startup
Modules Used
- Engagement Plans
Overall Satisfaction with Mixpanel
We use Mixpanel across the organization, but mostly the tool is used by our product marketing team. Mixpanel helps us to understand our website visitors and use this information to improve our UI/UX depending on the visitors’ behavior. The platform has many features similar to other analytics tools, but in Mixpanel customization is much better and we can track events based on our requirement. One of the best thing about Mixpanel is that people with no tech skills can easily operate it.
- Customization is great, it allows us to track events based on our own requirements
- Interface is very easy to navigate and no tech skills are required to use the platform
- It allows to set up your own flows, which is a great way to track actions that users take on your website
- ML Capabilities
- Mixpanel could improve the visuals of their reports: statistics and data reports are not graphical and clear enough
- The paid plans are pretty expensive compared to other analytics tools on a market
- Setup process took a while and Mixpanel tech support team didn't reply quickly
- We definitely have a positive ROI, as we have not bought a paid plan yet, so we did not spent money for the product.
We use Google Analytics as our primary website analytics platform and Mixpanel as an addition to Google Analytics. We have chosen Mixpanel over Tableau and Moz because Mixpanel offers pretty decent free version that has many features we needed. We are pretty satisfied with Mixpanel so far and thinking about upgrading our plan.