Monetate Review from Director of E-Commerce
Updated November 10, 2021
Monetate Review from Director of E-Commerce
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- LiveTarget
- TestLab
- Merchandiser
Overall Satisfaction with Monetate
Monetate is being used by the e-commerce teams for two sites which I manage. It enables us to improve conversion and average order value by testing creative and promotional messaging, target messaging to consumers based on behavior and demographic segment, and cross-sell merchandise. Monetate also enables the teams to make quick changes to the site and avoid the time consuming ordeal of submitting tickets to developers and waiting for response and resolution.
- Monetate used to do things well.. times have changed.
- Continuous improvement in predictive analytics.
- Higher conversion rates on desktop and mobile sites since implementation.
- Faster implementation of changes to the site..reducing the burn of developer hours.
- Higher average order values.
Using Monetate
4 - E-Commerce merchandising and marketing
4 - We use an external company to provide platform support. A developer who understands tag management is required. Beyond the technical support, the team of business users is all that is required. They must have a business curiosity and interest in improving UX to ask questions which could be the basis for tests.
- Targeting marketing and merchandising content and promotional messaging based on behavior and demo
- Addressing issues that would normally require IT/solution support engineers
- Increase average order values via product recommendations
- Instead of integrating certain third party technology directly into the platform, we wanted to run A/B tests to see what kind of impact it would have on site KPI. So we integrated the technology via Monetate. That gave us the ability to test different placements for the third party CTAs and optimize the UX and conversion.
- I am consistently surprised how the team turns to Monetate as quasi CMS.
- We have only scratched the surface of using first and third party data for targeting. We have not yet integrated our CRM data or, loyalty data or customer LTV into the site, or data from social platforms. And we do not yet have a DMP. All of these will help increase the impact of Monetate on the business.
Evaluating Monetate and Competitors
- Price
- Product Usability
- Product Reputation
- Vendor Reputation
My biggest concern was the the product would sit on the shelf and go unused. So the UI got a lot of attention in the evaluation. Moreover, since we have a small organization, we discussed the processes that would be needed to make sure the users would be set up for success and were not intimidated by the technology.
No changes
Monetate Implementation
- Professional services company
Fluid
Yes - We implemented for desktop first, then mobile and email
Change management was a big part of the implementation and was well-handled - Do not underestimate the time it takes to get people comfortable with a culture of testing. Not just users but also senior management. Develop a process for getting the stakeholders on board and communicate the results of tests and campaigns often.
- Product image feed to the Monetate visual search tool was not working properly at launch
Monetate Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - Our team is small, so the users cannot dedicate themselves as much to testing and targeting or setting up more complex campaigns. Therefore, we need to rely more heavily on Monetate's support.
Yes - Yes
We recently had an important UX issue with our header and nav which needed immediate resolution. The suppport team stepped in quickly to set up the campaigns to resolve the issue.
Using Monetate
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Quick to learn Convenient Feel confident using | None |
- Testing: the who, what when, why UI is very intuitive.
- Creating campaigns as CMS overrides is almost too easy.
- We still have not integrated our CRM data into Monetate.