NeonCRM - Gets the job done for non-profits
Thomas Phillips | TrustRadius Reviewer
July 20, 2018

NeonCRM - Gets the job done for non-profits

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Standard CRM

Overall Satisfaction with NeonCRM

Neon CRM is primarily our fundraising database. It is a quick and user friendly way to keep track of, classify, analyze, and report on donors, donations, and fundraising campaigns. We also use Neon's online forms for processing donations and collecting other data for our services, e.g. travel information for our international rotation and foreign exchange programs.
  • Web-based and user friendly interface (unlike some other CRM applications)
  • Great customer service
  • Easy-to-use reports and dashboards
  • I believe that NeonCRM is not as "robust" as some other CRM applications. It has a reporting function but the ability to issue queries is not as flexible as, say, Raiser's Edge.
  • I would like to see keyboard shortcuts in Neon. If you are doing lots of data entry, keyboard shortcuts are a must.
  • I have occasionally experienced slowness - though this may be a browser issue!
  • Neon is not as customizable as I would like - for example, on the "Fundraising Dashboard" I wish I could customize what information the dashboard shows. It would save me a LOT of time.
  • Positive: Neon allows us to track, analyze, and optimize our fundraising efforts and outcomes. It is critical to our success.
  • Positive: Neon works easily with our website, making donations easy for the donor.
  • Positive: Neon is affordable in comparison with similar products.
  • Negative: Neon is not well known (yet) so each new employees will probably need to learn it from scratch.
Neon vs. The Raiser's Edge
Raiser's Edge is the gold standard for fundraising-focused CRM applications. However, it is so complicated that there are higher ed courses and certificate programs you can take to learn it all. The printed manual is hundreds of pages long. You can do TONS with it, of course, but on the other hand you could spend months mastering just one of its many functions. It is based on architecture from long ago, so it's not slick or user friendly -despite attempts to modernize with a couple of coats of paint (see RE:NXT). Not to mention it is very pricey indeed.

If that's not what you need or want, you can turn to Neon CRM as an alternative. Neon has both feet firmly planted in user experience and it will get the job done for basic reporting, email integration, donation processing, easy to read dashboards, it's portable to any device (nothing to download, no servers to host locally or otherwise) and pretty easy to learn. That is why I would recommend it for most users.
If you are looking for a quick and easy database option, which integrates breezily with email clients like MailChimp and Constant Contact, and has built-in credit/debit card processing capabilities, NeonCRM is a very good option. An affordable alternative to Salesforce or Raiser's Edge, it does lack some of their "bells and whistles" but gets the job done. On the one hand, Neon features a shallow learning curve and solid user interface, and is web based and mobile friendly. On the other hand, Neon might not be totally appropriate for large or national level organizations because some of the reporting seems less "robust" than pricier alternatives...