Item: Newswire
Rating: 7
Author: Verified User

Overall Satisfaction with Newswire

Use Cases and Deployment Scope

We use Newswire to distribute press releases on behalf of our clients. We also use analytics in our reporting for clients.

Pros and Cons

Pros

Provides great previews of the release to show how it will look before publishing
The domain authority scores on the analytics reports are handy
The distribution options provide a good variety, I've never found myself wanting more distribution options for releases

Cons

I wish publicity value and UVPM were provided in the analytics for placements
In the analytics section, there's an option to export an excel report, but this doesn't include potential reach or domain authority numbers in the excel

Return on Investment

Decent data from analytics
Metrics can be reported on and placement links are handy

Usability

Usability is great - took very little time for me to figure out the functionality.

Alternatives Considered

Meltwater Media Intelligence Platform and Cision PRWeb

Newswire is great for distribution. I haven't used much other functionality within the tool, so there are listening capabilities in Meltwater that were pretty useful. And for Cision, their monitoring capability is pretty nice. Newswire would be more powerful in my use cases if it were able to monitor my client's coverage and provided pub value and UVPM metrics. Newswire does what we purchased it for that is better than Meltwater and Cision - and that's distribution.

Key Insights

Do you think Newswire delivers good value for the price?

Not sure

Are you happy with Newswire's feature set?

Yes

Did Newswire live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Newswire go as expected?

I wasn't involved with the implementation phase

Would you buy Newswire again?

Yes

Other Software Used

Cision PRWeb, Sprout Social, Google Data Studio

Likelihood to Recommend

Distribution is good - there are many options to choose from to help target by keyword. However, it allows you to target your state where you want it to be published, but the placements don't seem to follow what's set for that state targeting. I'm unsure how much the targeting feature really works.

Using Newswire

Usability Pros and Cons

Pros	Cons
Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

The distribution options are presented in a step-by-step way, which I like
The formatting for the release is great - it always comes out clean-looking and professional
The preview function is excellent
Saving the draft before moving forward with publishing a release is very helpful too.

Difficult Tasks

Exporting an excel report on the analytics side is missing metrics.
Some of the distribution options that are extra seem like the price is a little hidden, sometimes it takes me a second to realize that an upcharged option is, indeed, upcharged.

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KPS3's Take on Newswire