KPS3's Take on Newswire
February 26, 2022
KPS3's Take on Newswire
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Newswire
We use Newswire to distribute press releases on behalf of our clients. We also use analytics in our reporting for clients.
- Provides great previews of the release to show how it will look before publishing
- The domain authority scores on the analytics reports are handy
- The distribution options provide a good variety, I've never found myself wanting more distribution options for releases
- I wish publicity value and UVPM were provided in the analytics for placements
- In the analytics section, there's an option to export an excel report, but this doesn't include potential reach or domain authority numbers in the excel
- Decent data from analytics
- Metrics can be reported on and placement links are handy
Newswire is great for distribution. I haven't used much other functionality within the tool, so there are listening capabilities in Meltwater that were pretty useful. And for Cision, their monitoring capability is pretty nice. Newswire would be more powerful in my use cases if it were able to monitor my client's coverage and provided pub value and UVPM metrics. Newswire does what we purchased it for that is better than Meltwater and Cision - and that's distribution.
Do you think Newswire delivers good value for the price?
Not sure
Are you happy with Newswire's feature set?
Yes
Did Newswire live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Newswire go as expected?
I wasn't involved with the implementation phase
Would you buy Newswire again?
Yes
Using Newswire
| Pros | Cons |
|---|---|
Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- The distribution options are presented in a step-by-step way, which I like
- The formatting for the release is great - it always comes out clean-looking and professional
- The preview function is excellent
- Saving the draft before moving forward with publishing a release is very helpful too.
- Exporting an excel report on the analytics side is missing metrics.
- Some of the distribution options that are extra seem like the price is a little hidden, sometimes it takes me a second to realize that an upcharged option is, indeed, upcharged.