Item: ON24
Rating: 9
Author: Jeremy Stephens

Use Cases and Deployment Scope

We use ON24 Elite for Client education webcasts and ON24 Forums for smaller interactive paid client training. Our marketing, development, and support teams are able to mine the data we garner from these sessions to help existing clients.

Pros and Cons

CPE certificates are available almost immediately.
It uses the web browser, so there are no downloads for the presenter or customer.
Resources are able to be added for download on the platform.

Reporting still needs some work. You need to access each event report separately.
Doesn't support the Morph transition in PowerPoint.
Needs an import process for polling questions; having to type them in leaves lots of room for error on my part.

Return on Investment

Staff can concentrate on value add instead of certificate processing.
Qualified leads on additional licensing can be gathered from downloads and polls.
More clients attend our webcasts as there is no software load.

Use Cases for Analytics Insights

This is one area we don't use from ON24 well. The score doesn't matter as much as the particular activities.

Innovation

We upped our game on engagement by having ON24; more SME staff are involved as Q&A panelists; presenters are able to focus on discussion while the producer uses the engagement tools to highlight the appropriate portlets when needed (e.g., Speaker Bios during the intro or lobby time) Everything had to be done live; now we have prerecorded to demo better. We can also set the polls up before the start of the session. For our recurring classes on Forums, we even use the clone process so we just have to update the master, not add all the polls and slides.

Scalability

We were using Elite for weekly webcasts before the pandemic, but we were able to host our User's Conference for the years during the pandemic online. It wasn't quite the same, but our clients appreciated the opportunity. They enjoy the updates we are able to bring to them more often now too.

Alternatives Considered

Webex Meetings and GoTo Meeting

I won't go back to the others.

Key Insights

Do you think ON24 delivers good value for the price?

Yes

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ON24 go as expected?

I wasn't involved with the implementation phase

Would you buy ON24 again?

Yes

Other Software Used

ElevateHQ, Snagit, Microsoft Powerpoint

Likelihood to Recommend

ON24 Elite and Forums are great for our CPE sessions. Having the CPE certificate immediately available without interaction from our staff has saved hundreds of people hours in manually checking and processing those certificates.

On24 is great for CPE

Overall Satisfaction with ON24