ON24 - Event Experience of the Hybrid World

We use ON24 on a quarterly basis (within my team) to run our Economics for Business Programme. It allows us to reach a wide pool of people given our audience base is wide reaching across UK (and not honed into a specific region). It also syncs up with our Marketo system making it easy for us to receive attendee updates and feedback on our events. It essentially smoothes our communication and also alleviates work that needs to be done from an events perspective. It's the virtual webinar system that we use, plus the analytics/reporting that comes with that.

We have our own BMC (Brand, Marketing and Communications) dashboard that has been setup and this includes 'Events' and 'Marketo' so we can track how ON24 is integrating with our CRM system. This reporting is done on a monthly basis and is a great way of figuring out how effective each of our events are.

I think we would need to invest a bit more into ON24's features and products but in terms of the virtual webinar, this works very well for us as we use it for our quarterly webinars and its a familiar platform for both our users and our speakers. It's made it easier for our speakers to be able to speak on whatever located is most suitable for them as well.