ON24 - Event Experience of the Hybrid World
June 24, 2023

ON24 - Event Experience of the Hybrid World

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ON24

We use ON24 on a quarterly basis (within my team) to run our Economics for Business Programme. It allows us to reach a wide pool of people given our audience base is wide reaching across UK (and not honed into a specific region). It also syncs up with our Marketo system making it easy for us to receive attendee updates and feedback on our events. It essentially smoothes our communication and also alleviates work that needs to be done from an events perspective. It's the virtual webinar system that we use, plus the analytics/reporting that comes with that.

Pros

  • ON24 expert on all the calls
  • Syncing with our marketing automation system
  • Interactivity features such as polls and live Q&A

Cons

  • Technical issues have appeared a lot
  • Costs have also recently increased (challenging us to review other alternative options)
  • Video functionality can feel a little dated at times
  • Acquired new leads into Marketo/our audience base
  • Customers have enjoyed the ability to ask questions and interact directly with our experts
  • It's enabled us to reach new audiences too (with sharing the ON24 registration link on our social channels)
As you say, digital activity has become even more important over the years (especially since COVID) and ON24 was our main platform that was used during the 2 year period of COVID. It's allowed us to branch our our event experience and drive new leads within our marketing team in UK&I.

Do you think ON24 delivers good value for the price?

Not sure

Are you happy with ON24's feature set?

Yes

Did ON24 live up to sales and marketing promises?

Yes

Did implementation of ON24 go as expected?

Yes

Would you buy ON24 again?

Yes

It works well when you audience is located all over a specific region (in the UK in this instance).
It also works well in this new hybrid world where less people are going into the office everyday and instead can login and attend the event at home.
ON24 can feel dated at times so we feel perhaps we should invest in adding new features to our event setup.

ON24 Feature Ratings

Virtual Event ()
Not Rated
8.0
Audience polling
8
Q&A
8
8.0
Branding options
8
Integration to Marketing Automation
8
8.0
Participant roles & permissions
8
Confidential attendee list
8
9.5
Calendar integration
10
Record meetings / events
10
Slideshows
8
Event registration
10
Mobile Capabilities ()
Not Rated

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