Expensive But Awesome and Powerful Optimization Tool
Albert Wavering profile photo
Updated December 04, 2014

Expensive But Awesome and Powerful Optimization Tool

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

  • Easy to set up test variations, either with their visual tools or with Javascript.
  • Easy to describe goals - can be clicks on a page element, page views, or custom Javascript.
  • Can segment and target visitors based on URL, referral information, custom Javascript conditions, or a number of other variables.
  • Good for previewing and testing variations prior to launching tests - has great live preview functionality and integrates with cross browser testing tools.
  • Has good flexibility and control over implementation - especially important for avoiding the flash of unstyled content problem, as well as Javascript race conditions.
  • API lets you integrate with Google Analytics or other third-party analytics system.
  • Javascript frontend sometimes loads slowly or requires refresh to load completely.
  • Varies from client to client and test to test.
Google Website Optimizer (now Content Experiments)
Visual Website Optimizer
Optimizely improves our website optimization efforts by making it so easy to set up tests that implementation details are no longer a barrier to running tests.

Using Optimizely

3 - Marketing analytics.
Optimizely is critical to our testing efforts.

Optimizely Implementation

Optimizely offers configuration options for different website setups - be sure to use a snippet that is consistent with your website design. For example, the Optimizely snippet can include full or trimmed copies of the jQuery Javascript library (which it needs to function), but this doesn't need to be enabled if you already have jQuery on your website.

Optimizely Training

Yes. Has a very intuitive user interface and lots of feature documentation.

Optimizely Support

Questions are generally answered promptly and accurately.

Using Optimizely

Extremely low learning curve. Easy to get started with, but offers lots of features to power users.

Optimizely Reliability

Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.
Javascript-heavy design means page loads can be slow.

Integrating Optimizely

  • Google Analytics
Moderately difficult. Optimizely has an API that let us pass visitor and test information as events to Google Analytics.

Relationship with Optimizely

Visitor caps may be somewhat flexible.