Overall Satisfaction with Optimizely
- Easy to set up test variations, either with their visual tools or with Javascript.
- Easy to describe goals - can be clicks on a page element, page views, or custom Javascript.
- Can segment and target visitors based on URL, referral information, custom Javascript conditions, or a number of other variables.
- Good for previewing and testing variations prior to launching tests - has great live preview functionality and integrates with cross browser testing tools.
- Has good flexibility and control over implementation - especially important for avoiding the flash of unstyled content problem, as well as Javascript race conditions.
- API lets you integrate with Google Analytics or other third-party analytics system.
- Javascript frontend sometimes loads slowly or requires refresh to load completely.
- Varies from client to client and test to test.
Google Website Optimizer (now Content Experiments)
Visual Website Optimizer
Visual Website Optimizer
Using Optimizely
3 - Marketing analytics.
- Website optimization.
Optimizely Implementation
- Implemented in-house
Optimizely Training
- Self-taught
Yes. Has a very intuitive user interface and lots of feature documentation.
Optimizely Support
Optimizely Reliability
Integrating Optimizely
- Google Analytics
Moderately difficult. Optimizely has an API that let us pass visitor and test information as events to Google Analytics.
Relationship with Optimizely
Visitor caps may be somewhat flexible.