Item: Optimizely Web Experimentation
Rating: 9
Author: Jane Morgan

Use Cases and Deployment Scope

It is used for website optimization by the marketing team to improve web page and landing page lead conversion rates. e.g. testing call to action, name of tabs, color of buttons, length of forms, whether customer reviews or awards resulted in more leads.

Pros and Cons

Simple to set up and use
Accessible to everyone on the marketing team; no web design technical knowledge required
Solid results to make objective business decisions; eliminating well-intended but uninformed opinions

Would be nice to see an overall score trended over time for all tests. i.e. show the team whether overall the type of tests being run are improving or getting worse. Need to ensure this does not discourage testing.
Some of the navigation is a little odd e.g. sometime things open in windows/tabs when you'd expect them to remain in the same window.

Return on Investment

Increased lead conversion rate
Increased click-through rate in the triple digits!!!!
Decrease team discussion on what was the right thing to do.

Likelihood to Renew

It was just so useful, it was worth paying for.

Likelihood to Recommend

I hear of so many people who have not yet made a start with usability testing. For SaaS or websites of any type, just do it. You'll learn quickly and easily.