Item: Optimizely Web Experimentation
Rating: 9
Author: Michelle Kubot

Overall Satisfaction with Optimizely

Use Cases and Deployment Scope

We are currently using Optimizely for both multivariate and A/B testing our websites, and we have received some pretty big incremental wins. Optimizely is easy to use and affordable. I like that there are several tools to help cross-browser check the edits you make on the interface. There are more advanced options available, but for most companies, Optimizely should certainly be enough. (Especially since Google does not offer multivariate testing these days).

Pros and Cons

Pros

Multivariate Testing: Run many variation tests
Easy to use: Can design changes within the interface and after the first install, no additional code is needed
Cross-Browser Testing: Allows you to test the changes in many browsers

Cons

Advanced options: I have had some issues configuring very advanced tests

Return on Investment

Increased lead conversion
Increased sales conversion
(Increase ROI of all other marketing campaigns)

Alternatives Considered

Google Content Experiments,Adobe Test and Target

These competitors are great examples of what is below and above Optimizley, in terms of price and capability. Adobe Test & Target is going to have a lot more features and capabilities, and, as you probably have guessed, it is much, much less affordable. Google Content Experiments is free, but it is harder to configure, and multivariate testing is not inherently possible.

Likelihood to Renew

We have not outgrown Optimizley, and the ROI is extremely positive. There are still (always) plenty of sales to be gained from website optimization.

Likelihood to Recommend

Website optimization/testing is critical for success. It's a great place to get big wins. I find Google Experiment harder to use and less effective. For companies that need more than Google provides, Optimizely is a great choice. On the other hand, Optimizley is also not ideal for advance testing. It is the ideal middle solution, which is where most companies are (or should be).

Comments

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You Need to Be Optimizing Your Website, and Optimizely is the Ideal Soltuion for Most Companies