Optimizely for Simple A/B Testing
June 10, 2014
Optimizely for Simple A/B Testing
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
Optimizely is our "go to" tool for A/B testing with clients that don't have development resources. We can launch a test in under an hour with only one line of javascript installed by the dev team. Even the leanest of lean startups can use this software. The only downside is not being able to set statistical significance or confidence interval but overall a great product.
- A/B testing
- Conversion rate optimization
- Statistical significance adjustments
- Setting how many visitors you want to run the test for
- Testing dynamic pages
- Increases conversion rate
- Simple setup
- Reporting
We like the UI of optimizely more and it doesn't hurt that it was founded by ex-Googlers :)