Item: Optimizely Content Marketing Platform
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Content collaboration/content creation as well as a source-of-truth for content in the Library. We also use to assure consistent processes and standards are met in the creation of content that will be deployed across our digital ecosystem.

Pros and Cons

Enables cross-functional collaboration in a centralized environment
Assures standards in processes while providing visibility into content development
Replaces spreadsheets and file server-based asset management
Provides incremental value with integrated stock image and AI generation tools

UX needs to be rethought. In my opinion, text is very small and often not intuitively laid out
In my opinion, better integration with other Optimizely products: expectation is that it should dovetail into ODP, CMS, content recommendations and Delivera. In my opinion the current stack integration is not cohesive
In my opinion, library needs to be improved with more of a Finder or File-system-like interface. In my opinion, it's very hard to organize assets that have been placed in the top-level folder by default. Better search based on file name and content would also be helpful.
In my opinion, there's a big gap between a collaborator and a guest.

Return on Investment

Speed to market improved by 2x on content intensive products
Increased participation in content development and approval
Reduction of duplication and asset clutter

Usability

Tasks and workflows, and the ability to standardize these processes and provide clear checkboxes and standards in the steps. Clear and automated approvals and the speed to move processes to the next stakeholder without relying on email or Teams messaging. Also the centralization of assets so we do not pass Word docs around via email or teams, reducing duplication and errors of version control.

Content Marketing Campaign Performance

We are foundational in the use of repurposing content across different delivery channels. Much of our content is not pure marketing but encompasses high-value content delivered to our organization's membership. Speed to market and review processes are greatly improved via the platform but our ability to repurpose across the network of content endpoints is planned for 2024.

Alternatives Considered

Atlassian Jira Align, Microsoft 365 Business Premium, Microsoft SharePoint and Microsoft Teams

CMP is purpose built for content creation and delivery, not a general-purpose or developer platform hacked to manage content development. This specificity helps to assure users are focused on the purpose of the platform as well as the embedded tools to assure the work is done efficiently and accurately.

Key Insights

Do you think Optimizely Content Marketing Platform delivers good value for the price?

Yes

Are you happy with Optimizely Content Marketing Platform's feature set?

Yes

Did Optimizely Content Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Marketing Platform go as expected?

Would you buy Optimizely Content Marketing Platform again?

Yes

Other Software Used

Optimizely Content Management System, Optimizely Digital Experience Platform, Adobe Marketo Engage

Likelihood to Recommend

Companies with distributed workflows and/or approval processes will benefit through a centralized creation and management platform. This system solves the problem of random processes and approvals with increased transparency and speed to market. Even without exploiting all the distribution opportunities (e.g.: Social, blog, CMS), the platform will increase productivity and collaboration.

Streamline Content Development and Delivery

Overall Satisfaction with Optimizely Content Marketing Platform