Align multi-disciplinary teams in one single location

Our initial business need was a digital asset management platform. Having compared a few against Optimizely’s CMP, we found that the planning and collaboration of the workflow process was the real benefit. We already had Optimizely CMS implemented, so it only made sense to continue with that product family. Our Marketing team consists of over 30 individuals with vary differing areas of focus - web, print, technical documentation, SEO, photo and video, etc. Getting all of these disciplines in sync is integral to any campaign. From ideation to creation to approvals to publishing, it all happens in one place, visible to everyone needing to see it. Once complete and the content is pushed to the library, anyone in our organization can see and use it as well as be directly utilized on our website through the CMS. Our business model is build on a massive field team that support their local customers. Giving them a single source of truth for usable assets is icing on the cake.

The campaign planning and execution is crucial to something like a product launch that requires multiple different teams creating different content types to all align on direction, product information, timeline and execution. Typically, the assets that come from one task get used in multiple others, so being able to recycle content is a huge time-savings as opposed to duplicated efforts.