Item: Optimizely Web Experimentation
Rating: 8
Author: Christopher Skobel

Use Cases and Deployment Scope

We use Optimizely Web Experimentation for conversion rate optimization. We are always trying to improve our user journey and get customers lower down in the funnel, faster. We are a B2B business so personalizations are becoming an absolute must for us. We never realized the power of personalizations until we got Optimizely Web Experimentation and attended Opticon. We have 3 websites that we use Optimizely Web Experimentation for and are quite happy so far with the service. We do struggle with creating the correct metrics and figuring out which metrics to build but Optimizely Web Experimentation has really helped us improve out user workflow and ux.

Pros and Cons

Page setup and being able to reuse the a created paged
Segmentation and personalizations
Easy analytics to understand with the confidence interval

Better GDPR compliance
Better documentation on Edge vs Web
Better compatibility with GTM

Return on Investment

Saved money on experimentation
Increased conversions
Better segmentations and personalizations

Scalability

Umm. I'm not sure any other departments use Optimizely Web Experimentation for testing purposes. Maybe in the future we would collaborate on layout designs for new product launches and customer messaging / value selling props, but they would not use Optimizely Web Experimentation at all. Only Marketing would use it.

Optimizely Platform Scope

We are always interesting in metrics and being able to have the visibility needed to make improvements to our sites. Optimizely Web Experimentation has helped give us that visibility.

Likelihood to Recommend

Anywhere you are trying to gain a better understanding of how customers use your website is an appropriate scenario to use Optimizely Web Experimentation. If you want to improve conversions, understand how customers use your site, understanding your audience and what is important to them, Optimizely Web Experimentation is your go to software to use. We actually want to upgrade so we can use ODP.

Optimizely Web Experimentation Is The Only Optimizing Tool You Need

Overall Satisfaction with Optimizely Web Experimentation