Item: Optimizely Web Experimentation
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

It's simple for us, we want to make data driven decisions and Optimizely Web Experimentation gives us the tools and data we need to accomplish that. You are not your customer so just making a change and assuming it's the right one won't get you far. You need to get your ideas in front of customers and measure the real impact of those changes.

Pros and Cons

Display of data trends
No tech copy changes

React has been an issue on targeting for a while but they are working on it. I still feel like I need a dev to help me make sure I am targeting the right element when setting up tracking, etc.
Explaining best practices within the setup and UI. i.e. you should run the test for xyz, I see this page has XXX traffic you need sessions
Explaining how stat sig is calculated

Scalability

While there are some scalable elements, there is still a lot of custom setup needed for each test.

Key Insights

Do you think Optimizely Web Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Web Experimentation again?

Yes

Other Software Used

Google Analytics, Microsoft Excel, Figma

Likelihood to Recommend

So far for testing changes within a single page it seems well suited. However, if I wanted to make a change on one page and see how it affects things down the funnel, it seems like there isn't a lot of ability to measure that. Or I don't know how.

Data has no opinions

Overall Satisfaction with Optimizely Web Experimentation