Item: Optimizely Web Experimentation
Rating: 9
Author: Hannah Makepeace

Use Cases and Deployment Scope

We leverage this tool to conduct UX/UI testing on our sites. Optimizely Web Experimentation is incredibly streamlined and powerful as compared to a previous platform we used. We run tests across our business and at any given time have about 20 tests live. This has been a great resource and has taken our builds to the next level.

Pros and Cons

Enhanced targeting capabilities
The Featured experimentation add on is fantastic for complicated builds
Simple interface with little to no learning curve needed

Filtering capabilities in the reporting tab. To be able to filter based on a custom metric
Tracking scroll depth within the reporting tab
A more interactive graph within the reporting tab. Ability to manipulate there vs having to update the whole page

Return on Investment

Continuous conversion increases with each winning test
We are able to query revenue lifts using Optimizely experiment IDs
Time saved in bug fixes and UAT

Scalability

This rating for Optimizely Web Experimentation is rooted in the more complicated builds that are not feasible with just Java and CSS. These require the featured experimentation add on, therefore the base level platform I am giving a lower rating. We have had issues with overly complex test builds, because we can only utilize Java and CSS to make the elements

Optimizely Platform Scope

Optimizely Web Experimentation as an all in one platform is great, having the builds and the base data here have been useful. We use it as out litmus test for reaching significance. We have not used this platform to design our tests, only to build the tests we design using other methods.

Key Insights

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Other Software Used

Figma, Admin Tools for Jira

Likelihood to Recommend

This is our second testing platform, and is by far the best we have leveraged. Its intuitive in how you are able to build tests. Tracking is easy to set up within the visual editor or as a capability in URL tracking. The reporting tab does need more filtering capabilities for custom metrics.

Optimizely Web Experimentation for Digital Marketing

Overall Satisfaction with Optimizely Web Experimentation