Using Optimizely Web Experimentation to increase engagement and mitigate negative impacts.
November 19, 2024

Using Optimizely Web Experimentation to increase engagement and mitigate negative impacts.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation to execute a/b tests on our acquisition and servicing pages. Main purpose is to increase engagement and mitigate negative impacts.

Pros

  • JavaScript Qualification is essential to allow us to control the audience we are testing.
  • The ability to manage the web snippet is useful in keeping the system up to date.

Cons

  • I would like to see reporting integrate more visual charts and graphs to help present the data easier to customers.
  • It is early in our use of Optimizely Web Experimentation so it is difficult to project the impact at this time.
We have been able to scale Optimizely Web Experimentation throughout the organization without issue.
We have thus far only used Optimizely Web Experimentation, but hopefully in the future we can utilize additional features.

Do you think Optimizely Web Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

No

Did implementation of Optimizely Web Experimentation go as expected?

No

Would you buy Optimizely Web Experimentation again?

Yes

In Optimizely Web Experimentation, all the features needed to execute tests are present, I would just like to see a little more control directly over how the code is utilized and site level scripting so that we can more directly decide when and where things fire.

Optimizely Web Experimentation Feature Ratings

8.3
a/b experiment testing
8
Split URL testing
8
Multivariate testing
8
Multi-page/funnel testing
8
Cross-browser testing
8
Mobile app testing
Not Rated
Test significance
8
Visual / WYSIWYG editor
Not Rated
Advanced code editor
8
Preview mode
Not Rated
Test duration calculator
7
Experiment scheduler
10
Experiment workflow and approval
10
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
9.5
Standard visitor segmentation
9
Behavioral visitor segmentation
Not Rated
Traffic allocation control
10
Website personalization
Not Rated
7.8
Form fill analysis
Not Rated
Goal tracking
8
Test reporting
7
Results segmentation
7
CSV export
9
Platform Integration Features ()
Not Rated

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