Love using Optimizely Web Experimentation for quick experiments to enhance our customers’ digital experiences!
November 19, 2024

Love using Optimizely Web Experimentation for quick experiments to enhance our customers’ digital experiences!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely Web Experimentation in our digital channels to test potential changes to our mobile app and website. The service allows us to test a variety of design variants and track performance of each relative to one another and to the production experience. We try to address any issues/updates that can improve our customer experience, making their digital experience seamless and letting them service themselves.

Pros

  • Makes it easy to initiate A/B tests
  • Rescale experiments as they run without stopping them
  • Easy to analyze experiment results.

Cons

  • Add more complex variable options
  • Edit and restart past tests
  • Making it easy to collaborate with others on tests live
  • Increased customer retention
  • Increased digital purchase rate
  • Increased digital adoption
In my experience, we definitely need Optimizely Web Experimentation across different channels and platforms. A huge need for us is to have our mobile app and website feel the same, and coordinating with all the teams across different product channels to maintain consistently would be much more difficult if it weren’t for Optimizely Web Experimentation and the ease at which we can scale experiments with it.
We pride ourselves with how we’ve been able to utilize Optimizely Web Experimentation to quickly and efficiently run tests. We spend less time analyzing whether a test is worth using resources to run, because it’s now easier to run tests quickly. This has allowed us to keep our app and site up to date based on customer needs as they arise.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely Web Experimentation again?

Yes

Optimizely Web Experimentation is definitely well-suited for most A/B testing scenarios. Any company looking to improve how they experiment quickly on digital changes will benefit from optimizely because of how easy it is to design, run, and analyze tests. It is easy to compare variants in the tests if performance metrics are defined in advance.

Optimizely Web Experimentation Feature Ratings

9.4
a/b experiment testing
10
Multivariate testing
10
Multi-page/funnel testing
8
Cross-browser testing
10
Mobile app testing
10
Test significance
8
Advanced code editor
10
Preview mode
8
Test duration calculator
10
Experiment scheduler
10
Experiment workflow and approval
7
Dynamic experiment activation
10
Server-side tests
10
Mutually exclusive tests
10
9.5
Standard visitor segmentation
10
Behavioral visitor segmentation
8
Traffic allocation control
10
Website personalization
10
9.8
Form fill analysis
9
Goal tracking
10
Test reporting
10
Results segmentation
10
CSV export
10
Platform Integration Features ()
Not Rated

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